MARKHAM, ON, Feb. 1 /CNW/ - The Hyundai Elantra sedan earned the title
of best-selling passenger car as well as best-selling vehicle in the
compact segment after posting sales of 2,253 units in January, Hyundai
Auto Canada Corp. announced. With an increase of 209 percent over the
same month in 2009, the Elantra sedan nearly doubled the perennial
passenger car leader: the Honda Civic. The Civic sold 1,142 units in
January, while the second-best selling vehicle was the Toyota Corolla
at 2,146 units.
The sales results come as the all-new 2011 Elantra sedan completed its
first full month of sales in the country.
"The compact segment is the biggest and most important in Canada, so
winning the battles here is critical for any automotive company to find
success," said Steve Kelleher, President and CEO of Hyundai Canada. "We
developed the all-new Elantra sedan to deliver style, best-in-class
fuel economy, safety and a spacious interior. Because of that, we knew
it would be a winner with Canadians and challenge the historical
leaders in the passenger car market. But, the Elantra shattered our
expectations when it realized that sales crown in the first month of
2011. Not only that, but I'm sure the Elantra is changing the
perceptions Canadians may have of the vehicle and of Hyundai."
Kelleher added that he expects the Elantra will become the best-selling
Hyundai nameplate in the near future. The Elantra sedan represented
approximately one-third of the 6,684 vehicles Hyundai Canada sold in
The 2011 Elantra sedan starts at $15,849 and is equipped with a standard
148-horsepower engine, 6-speed transmission, 4-wheel disc brakes with
ABS and six airbags. It arrived at Hyundai dealers in Canada in late
"Perhaps most importantly, the Elantra rose to the top despite the fact
that it had negligible marketing support last month," said Kelleher.
"Our full marketing push for this vehicle doesn't begin until this
Sunday during the Super Bowl."
Hyundai Canada is the exclusive automotive sponsor for the first quarter
of the Super Bowl on Canadian television networks and will showcase
four unique Elantra commercials. In its market research, Hyundai
discovered that many consumers must compromise on their desire for a
compact sedan that combines style, fuel efficiency with a roomy
interior. The creative for the 30-second spots prompt consumers to
"snap out of it" and realize they can have a compact car with
everything they want.
"All too often compact car buyers are on autopilot, shopping the same
short list of cars and brands when they look for a new vehicle," said
Kelleher. "Our Elantra spots are a fun way to help consumers realize
they don't have to compromise when they shop the compact sedan
Added Kelleher: "Canadians watch the Super Bowl to be entertained as
much by the commercials as the game. This proved to be the perfect
venue for us to debut our Elantra commercials and I believe the
audience won't be disappointed."
To provide fans with a sneak-peak, Hyundai Canada will post all four
Elantra commercials to its official Facebook page (www.facebook.com/hyundaicanada) before the Super Bowl broadcast.
HYUNDAI AUTO CANADA CORP.
Hyundai Auto Canada Corp., established in 1983 and headquartered in
Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea.
Hyundai vehicles are distributed throughout Canada by Hyundai Auto
Canada and are sold and serviced through more than 195 dealerships
SOURCE Hyundai Auto Canada Corp.
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