VANCOUVER, June 27, 2011 /CNW/ - Across Canada, over a thousand children
and youth who rarely get a chance to climb trees or feel the grass
under their feet will be getting an opportunity to connect with
nature. A donation of $400,000 over two years from HSBC Bank Canada,
and an additional one-time donation of $200,000 from HSBC Holdings plc
in the U.K., will support the Evergreen Common Grounds program
nationally, HSBC-Evergreen Youth Action Series nationally and the HSBC
Student Bursary Program at Evergreen Brick Works in Toronto.
In Vancouver, Calgary, Toronto and Montreal, some 200-250 high-needs and
at-risk youth will experience nature first-hand through workshops and
plantings, learning everything from urban agriculture to water
conservation through the HSBC-Evergreen Youth Action Series.
In Vancouver and various Canadian cities, the Evergreen Common Grounds
program engages community volunteers to restore and improve the health
of local environments. Volunteers help advance the biodiversity of
numerous parks and habitats which affects biological change, increases
habitat and creates a positive ecological difference.
"By supporting environmental organizations such as Evergreen, HSBC is
able to connect with nature and contribute to revitalizing the urban
environments that we live and work in," said Sandra Stuart, Chief
Operating Officer, HSBC Bank Canada. "Both HSBC and Evergreen have a
commitment to the environment and our $600,000 donation to Evergreen
will help engage volunteers, educate youth and restore natural habitats
in cities across Canada."
Canadian children spend an average of 44 hours a week in front of a
computer or TV screen, and contact with nature is rapidly declining.
With 86% of Canadians concerned that young people growing up in big
cities are losing touch with nature, youth programs like those at
Evergreen are crucial.
"Research and our experience shows that education through connecting
with nature builds healthy and confident young minds," explained Geoff
Cape, Executive Director of Evergreen. "This donation from HSBC will go
a long way in allowing us to give high-needs kids with no backyards the
chance to experience nature."
Fifty HSBC Bank Canada employees, family and friends saw their donation
at work first-hand, when they joined the Evergreen team at Jericho Park
recently to plant more than 475 shrubs, ferns and wildflowers to help
restore the park's natural habitat. The volunteers also enjoyed a
nature walk where they learned about the history of the park and its
Evergreen is a national not-for-profit organization that makes cities
more livable. By deepening the connection between people and nature,
and empowering Canadians to take a hands-on approach to their urban
environments, Evergreen is improving the health of our cities—now and
for the future.
HSBC Bank Canada, a subsidiary of HSBC Holdings plc, has more than 260
offices, including over 140 bank branches, and is the leading
international bank in Canada. With around 7,500 offices in 87 countries
and territories and assets of US$2,455 billion at 31 December 2010, the
HSBC Group is one of the world's largest banking and financial services
Image with caption: "Sandra Stuart, Chief Operating Officer, HSBC Bank Canada, along with Evergreen staff and 50 HSBC employees, family and friends celebrate HSBC's $600,000 donation to Evergreen with a day of planting native shrubs, ferns and wildflowers in Jericho Park, Vancouver. (CNW Group/Evergreen)". Image available at: http://photos.newswire.ca/images/download/20110627_C9529_PHOTO_EN_01.jpg
Image with caption: "To prepare for tree planting, Nigel Fernandes, HSBC Bank Canada, and daughter Nadine pull English ivy, an invasive species to the natural habitat of the Jericho Park area. (CNW Group/Evergreen)". Image available at: http://photos.newswire.ca/images/download/20110627_C9529_PHOTO_EN_02.jpg
For further information:
416-596-1495 ex. 332
Vice President, Corporate Affairs
HSBC Bank Canada