H&R Block Canada selects Stone Canoe as its online agency of record

CALGARY, Sept. 6, 2011 /CNW/ - H&R Block has awarded its online marketing account to Stone Canoe of Toronto.

The account was won through an agency review and will comprise H&R Block's online work for both its retail and digital businesses.

"As our marketing efforts expand, we wanted to bring in new expertise and ideas that would work well with our existing agency partners," says Kevin Mobley, director of marketing, H&R Block Canada. "Stone Canoe showed a remarkable aptitude for forward thinking in the ever changing online market and they make a good fit with our existing team."

Work will begin immediately for the 2012 tax season with an aggressive online advertising and social media campaign. Havas' Media Contacts will online plan and media buy.

"H&R Block is a great win for us and we're very excited to work on the account," says Scot Bryson, creative director and co-founder.

Due North Communications will continue to handle retail advertising duties and all other media buying for H&R Block.

About Stone Canoe
Stone Canoe is a digital advertising and production company that works collaboratively with clients or other agencies, offering a range of digital services including creative, strategy, motion-graphics, animation, digital video production and interactive design.

About H&R Block Canada
H&R Block Canada has been preparing taxes for more than 45 years and is Canada's leading tax preparation firm. Headquartered in Calgary, Alberta, the company serves Canadian taxpayers in more than 1,100 offices across the country. H&R Block Canada Inc. is a subsidiary of H&R Block, Inc., a diversified company with subsidiaries providing a wide range of financial products and services. Additional information about H&R Block Canada is available at 1-800-HRBLOCK or visit www.hrblock.ca for more tax tips.


For further information:

Scot Bryson
Stone Canoe
O: (647) 477-4891
E: scotb@stonecanoe.ca


Tina Quelch
Calador Communications
O: (416) 925-6034 x 22
E: tina@calador.ca


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