TORONTO, May 3 /CNW/ - Today, PwC, a proud platinum sponsor of the
Canada 3.0 2011 digital media forum in Stratford, Ontario announced the
launch of its Digital Readiness Assessment (DRA). The DRA is a
diagnostic business offering that helps companies to assess their
current "digital state" and seek out new business opportunities to go
At Canada 3.0 2011, attendees can try out a DRA survey on their mobile
devices, a short online version that will help them self-assess in a
few minutes where they are on their digital journey. It is made up of a
short number of questions by priority areas including: Strategy &
Innovation, Revenue Growth, Partner Ecosystem, Customers and others.
"Currently, most Canadian companies are moving to digital models in
gradual steps that are being pushed forward by their more
entrepreneurial managers and the tactical needs of the business," says
Jerry Brown, an associate partner in the Consulting practice in PwC's
Toronto office. "The goal of the DRA is to help companies create an
effective digital strategy and really transform their business model to
keep up with the quick pace of change."
"The successful companies will be the ones who have the best strategy to
engage with all of their digital partners - everyone from their
customers, to their suppliers, vendors, distributors and other
Canada 3.0 2011: Road to Banff Pitch Off Contest
PwC, a keynote speaker at the Canada 3.0 Conference, will also be a
judge at the first ever Road to Banff Pitch Off Contest. Hosted by the Banff Venture Forum and the Canadian Digital Media
Network, the competition is open to early stage ICT, life sciences and
clean tech companies with annual revenues of less than $5 million. The
top three finalists will win an all-expense paid trip to the Banff
Venture Forum, October 6 - 7 in Banff, Alberta. At the Forum, finalists
will attend a one-day workshop where they will be introduced to
potential investors and paired up with a Venture Capital (VC) mentor
for the conference.
PwC's Connecting Vision to Reality 2011
In a few weeks, PwC will hold its eighth annual one-day conference for
CEOs of emerging Canadian technology companies, Connecting Vision to
Reality 2011 (http://www.pwc.com/ca/cv2r). This year's conference is on May 11, 2011 at the Ted Rogers School of
Management, 55 Dundas Street West, Toronto. The speaker roster includes
a number of industry experts including keynote speaker Jeremy Gutsche,
founder of TrendHunter.com. The results of PwC's 2011 Report on
Emerging Canadian Technology Companies will also be released at the
For more information about the Canada 3.0 2011 digital media forum,
please visit http://www.canada30.com.
PwC firms provide industry-focused assurance, tax and advisory services
to enhance value for their clients. More than 161,000 people in 154
countries in firms across the PwC network share their thinking,
experience and solutions to develop fresh perspectives and practical
advice. See www.pwc.com for more information. In Canada, PricewaterhouseCoopers LLP (www.pwc.com/ca) and its related entities have more than 5,700 partners and staff in
offices across the country.
"PwC" is the brand under which member firms of PricewaterhouseCoopers
International Limited (PwCIL) operate and provide services. Together,
these firms form the PwC network. Each firm in the network is a
separate legal entity and does not act as agent of PwCIL or any other
member firm. PwCIL does not provide any services to clients. PwCIL is
not responsible or liable for the acts or omissions of any of its
member firms nor can it control the exercise of their professional
judgment or bind them in any way.
Note to Editors: PwC has changed its name from PricewaterhouseCoopers to PwC in the fall
of 2010. 'PwC' is written in text with a capital 'P' and capital 'C'.
Only when you use the PwC logo is the name represented in lower case.
Follow PwC on Twitter @PwC_Canada_LLP and on Facebook at http://www.facebook.com/pwccanada.
"PwC" refers to PricewaterhouseCoopers LLP, an Ontario limited liability
partnership, which is a member firm of PricewaterhouseCoopers
International Limited, each member firm of which is a separate legal
For further information:
Kiran Chauhan, PwC
Tel: 416 947 8983
David Rowney, PwC
Tel: 416 365 8858