Campaign supports brand's increased commitment to mobile product
TORONTO, Sept. 6, 2011 /CNW/ - Today, hotels.com® launched an exciting, "extreme" campaign centered on the company's
high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000
worldwide hotels. To promote the idea that you can easily and quickly
book a hotel room from almost anywhere, even at the very last minute,
Hotels.com has teamed up with extreme athlete and stuntman, JT Holmes,
for a wild and exciting digital demonstration to prove just how easy it
is to book a room while 'on the fly'.
'The Hotels.com mobile booking application is so fast, you can book in a
freefall...' is the story being told in the digital video piece with JT
Holmes. The video features the world-renowned skydiver booking a hotel room while flying at over 115 miles per hour in a 15,000 foot freefall before landing on
the Lake Tahoe beach of the Hyatt Regency Lake Tahoe Resort, Spa & Casino. The stunt performed by Holmes is actually a live-action version of an
animated television commercial, produced by Hotels.com, in which
claymated characters also book a hotel room while on a skydiving
As the use of mobile devices as consumer travel tools increase,
Hotels.com continues to launch new applications with sophisticated
functionality. This particular campaign, supported by a full 360
marketing effort, included display ads, social media activation, and
the mobile booking application microsite, in addition to the digital video and claymation commercial.
The Hotels.com mobile booking app, which is available for iPhone and
Android, features specialized offers, including exclusive mobile deals and over 20,000 last minute deals. It is available in more than 30 languages in more than 70 countries,
and can access past and future reservations, even when offline. Mobile
GPS functionality will allow the app to find the closest hotels with
the best deals, based on a user's current location. Welcomerewards® loyalty points can also be tracked and redeemed through the app.
"Our customers are increasingly relying on mobile devices to play, work,
shop and book travel while on-the-go. We want to offer them the
quickest, most seamless way to take care of travel while actually
travelling," said Vic Walia, senior director of North America brand
marketing. "The hotels.com mobile booking app helps our customers to make fast last-minute
bookings, allowing them to create a malleable travel itinerary, open to
Over one million hotels.com mobile apps have been downloaded for iPhone
and Android since the original launch of both products. Additional
mobile extensions, including an iPad booking app, are planned for the
For more information, or to download the hotels.com Mobile Booking app,
visit www.thesmarterapp.com . Other news is available at our media room: http://hotels.mediaroom.com.
Hotels.com (also known in Canada as hotels.ca) is a leading provider of
worldwide accommodations to Canadians, offering reservation services
through its website at www.hotels.com and its toll-free call centre at 1-800-CA-HOTELS (1-800-224-6835).
Hotels.com offers travellers the widest selection of accommodations -
from traditional hotels to vacation rentals - at over 99,000 properties
in Canada, the United States, Europe, and around the world. The company
offers a one-stop shopping source for hotels, with over 2 million
customer reviews, a Price Match Guarantee, an industry leading loyalty
rewards program, welcomerewards®, and pricing in Canadian dollars.
Follow us on Facebook and Twitter. Hotels.com is a brand owned and operated by Expedia, Inc. (NASDAQ:
Hotels.com and the hotels.com logo are either registered trademarks or
trademarks of hotels.com, LP. All other trademarks are property of
their respective owners. © 2011 hotels.com, LP. All rights reserved.
Image with caption: "Skydiver, JT Holmes books a hotel from the Hotels.com mobile app as he falls from the sky over Lake Tahoe, Nevada. (CNW Group/Hotels.com)". Image available at: http://photos.newswire.ca/images/download/20110906_C8359_PHOTO_EN_2803.jpg
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