Home Selling & Buying Season in Full Bloom; Canadians tired of being snowed

74 per cent of home owners say commissions too hefty; 79 per cent say time for a change

TORONTO, April 13 /CNW/ - More than the seasons may be changing in the real estate market this spring as an overwhelming majority of Canadian home owners (74 per cent) say real estate commissions are too high and two-thirds (64 per cent) are open to considering an alternative to a high-fee real estate agent to sell their home, according to a new national Harris-Decima poll commissioned by PropertyGuys.com.

"This spring, Canadians don't want to get snowed," says Ken LeBlanc, President of PropertyGuys.com, Canada's fastest growing private sale franchise network. "Today's poll clearly shows that Canadians are tired of shelling out up to five per cent of the value of their home for commissions to a high-fee agent."

Spring is the busiest time of the year for the real estate market. It's also the time that high-fee real estate agents make most of their money. One difference, however, this will be the first Spring season since a recent settlement between the national association representing real estate agents and the Competition Bureau clarified that mere postings on a Boards MLS® Systems are acceptable.

"Every year more and more Canadians are opting to sell without a high-fee agent," says Walter Melanson, Director of Partnerships with PropertyGuys.com. "In the past 12 years we've helped more than 40,700 sellers and buyers connect online, saving them more than $300 million that they would have otherwise paid in commissions. We believe that the Competition Bureau's actions will only help bring about a transformation in how Canadians sell their homes."

Time for technology to take over
The poll also revealed that 79 per cent of Canadian home owners believe the time has come to allow new technologies to change the way they sell their home.

"High-fee real estate agents are a relic of a different world, a different economic reality and a different home owner," says Melanson. "In a networked world, where eBay is replacing newspaper classifieds, Expedia is replacing travel agents, and Netflix is replacing the video store, PropertyGuys.com is replacing the high-fee real estate agents model. PropertyGuys.com is transforming the way people sell their home."

PropertyGuys.com helps sellers by providing them with all the tools and technologies they'll ever need to sell their homes successfully by providing exposure from multiple listing sites, including the one that real estate agents use -- but for a fraction of the cost.

Four Simple Truths to selling your home
PropertyGuys.com believes there are four simple truths when it comes to selling a house.

  1. Selling a house is easier than one might think (PropertyGuys.com teaches people how to sell their own homes)
  2. Selling a house doesn't need to be expensive (pay yourself, not an agent)
  3. Selling a house can be done on your terms (show when you want to show, for example)
  4. What matters most is the money in your pocket after all fees and commissions are paid

With PropertyGuys.com, a seller purchases a flat fee package that provides tools and know-how for a base price of $399. Sellers can then build their listing to include as many or as few options as they'd like.

Canadians are listing all types of homes on PropertyGuys.com, everything from the modest property to the million-dollar estate: currently there are several properties listed for $1 million or more (this could cost the seller $50,000 in high-fee commissions or roughly $1,000 with PropertyGuys.com.)

"PropertyGuys.com encourages anyone selling their home this Spring to take matters in their own hands and keep more of their home value in their own pockets," says Melanson.

The PropertyGuys.com poll was conducted from March 31st to April 3rd, 2011 by Harris/Decima via teleVox, the company's national telephone omnibus.  A total of 1,002 Canadians were surveyed, of which 762 own their home.  Results for this subgroup are accurate to within +/- 3.6 per cent 19 times out of 20.

PropertyGuys.com is Canada's largest and fastest growing private sale franchise network. More than 10 years ago it pioneered the assisted private sale concept. Today PropertyGuys.com is known for its wildly successful system for selling homes privately. PropertyGuys.com is a Canadian-based company owned by Canadians. It has more than 106 locally-owned franchise locations serving more than 600 communities across Canada. PropertyGuys.com is a proud member of the Canadian Franchise Association.  It is a recipient of Canada's top franchise honour, the Award of Excellence, on multiple occasions.

SOURCE PropertyGuys.com

For further information:

Donna Lindell
Playbook Communications
416-690-5777 ext. 166

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