Holland America Line Welcomes Seabourn to Seattle

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SEATTLE, Jan. 7, 2011 /CNW/ -- Holland America Line announced today the relocation of sister brand Seabourn headquarters to Holland America Line's hometown of Seattle, Washington. The transition will take place over the next few months.

As a part of a reorganization plan, Seabourn will join Holland America Line, expanding further the cruise industry presence in the Pacific Northwest. Seabourn and Holland America Line will maintain independent brand management teams at their joint headquarters in Seattle while leveraging efficiencies from shared resources including a unified field sales force and state of the art technology platforms.

The transition from Miami to Seattle will take place over the next few months. Seabourn's president, Pamela Conover, will continue to serve in her role during the transition period but has chosen not to move to Seattle at this time. Following the transition, she will continue to serve as special advisor and brand ambassador for Seabourn. Richard Meadows, who has held a number of executive positions at several Carnival brands during his twenty-five year tenure with Carnival Corporation & plc, will assume Seabourn's presidency once the move to Seattle is completed. Meadows previously served as Seabourn's senior vice president of sales & marketing where he played a significant role in developing the ultra-luxury brand. He will continue in his role as executive vice president of marketing, sales & guest programs for Holland America Line.

"We are proud to welcome Seabourn headquarters to Seattle," said Stein Kruse, president and CEO of Holland America Line. "Seabourn and Holland America Line will both benefit from the proximity of two award winning brand teams, while also enjoying more streamlined operations resulting from shared technology such as reservation and customer relationship management systems. We are fortunate that Pam will continue her association with Seabourn, and Rick's prior experience with the company makes him the ideal candidate to lead Seabourn into the future."

Seabourn provides ultra-luxury cruises on smaller, more intimate ships to the most desirable destinations in the world. Seabourn cruises are exceptional vacations, satisfying the highest expectations of its discerning guests. Throughout its twenty year history, Seabourn has consistently been rated not only among the top cruise lines, but also among the world's premier vacation choices. The Seabourn fleet currently includes Seabourn Pride, Seabourn Spirit, Seabourn Legend, Seabourn Odyssey and Seabourn Sojourn. The Seabourn Quest will enter service in June of 2011.

For more information on Holland America Line or its products, visit the company's website at www.hollandamerica.com or call 1-877-SAIL-HAL (1-877-724-5425).

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Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all social media outlets via the Online Communities quick link at www.hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line's fleet of 15 ships offers more than 500 cruises to 354 ports in 98 countries, territories or dependencies. Two- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes -- Explorations Cafe powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

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    World's Leading Cruise Lines
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Holland America Line is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World's Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldsleadingcruiselines.com

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    CONTACT:    Sally Andrews
    PHONE:      800-637-5029
    FAX:        206-262-5934
    EMAIL:      pr@hollandamerica.com





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SOURCE Holland America Line

For further information: Sally Andrews, 1-800-637-5029, fax, +1-206-262-5934, pr@hollandamerica.com, for Holland America Line Web Site: http://www.hollandamerica.com http://www.worldsleadingcruiselines.com/


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