Innovation and design creates lightweight jersey that enhances speed
TORONTO, Oct. 8, 2013 /CNW/ - Today Hockey Canada, in partnership with
Nike, the Canadian Olympic Committee and Canadian Paralympic Committee,
unveiled the new hockey jerseys for the 2014 Olympic and Paralympic
Winter Games in Sochi, Russia. These Canadian hockey jerseys will be
worn exclusively in competition by the men's, women's and sledge hockey
teams representing Canada.
The Team Canada hockey jersey will be at the forefront in Sochi,
showcasing Canadians' passion for the sport and speed of the game.
Essential to the fabric of Canadian culture, the jersey represents
national pride. Taking inspiration from the iconic designs of vintage
Canadian jerseys, the 2014 jersey is also 15 per cent lighter than the
2010 Nike hockey jersey, with a modern neckline incorporating Nike
flywire and lightweight graphic badges.
"When designing the new uniforms, we were very purposeful in our
approach of blending Canada's rich hockey history and tradition with
the performance needs of today's athletes," said Ken Black, senior
creative director, Nike. "We constantly strive to provide athletes with
leading Nike technology to give them a competitive edge on the ice.
Decades of design and adaptations from our leading products in other
sports allowed us to create a lightweight jersey that maximizes range
of motion and speed while bringing to life the pride of competing for
"The new Olympic and Paralympic jersey is an emblem of Canada's passion
for hockey. Not only are we proud of the athletes who wear the jersey,
but I encourage all Canadians to wear it to show support for our
players," said Bob Nicholson, Hockey Canada's president and CEO. "These
jerseys are distinctly Canadian and will ignite our nation's pride each
time Canada's athletes take to the ice to represent their country and
the Canadian Olympic and Paralympic teams."
"Canadians have been undeniably captivated by the Canadian hockey jersey
for generations," said Marcel Aubut, Canadian Olympic Committee
president. "For many, the red and white are not mere colours and the
maple leaf is not just another symbol; rather, it has become a part of
our very own identity. It stands as a reminder that despite our
perceived differences, we as a nation share a passion and a tradition
with the capacity to unite regions, languages and cultures."
"I know that Canada's National Sledge Team will take great pride in
wearing this jersey at the Sochi 2014 Paralympic Games next March,"
said Karen O'Neill, Chief Executive Officer of the Canadian Paralympic
Committee. "Our sledge hockey team is a world power and will be a
formidable presence in Sochi. Hockey Canada's jersey has the exciting
potential to unite all Canadian hockey fans as well as the Paralympic
Canada owns a unique place in hockey's history. Canada's achievements on
the international stage are celebrated in three distinct versions of
the Olympic jersey including a red jersey, white jersey and black
jersey. Inside each jersey's collar, players will find 12 gold maple
leaves to represent Hockey Canada's total number of Olympic and
Paralympic gold medals - eight in men's hockey, three in women's and
one in sledge.
The iconic red jersey celebrates the rich history of hockey in Canada.
From the vintage-inspired logo on the new lightweight front crest to
the Canadian flag on the sleeve and the maple leaf graphics on the
shoulders, the new jersey represents Canada from top to bottom.
Unmistakably Canadian, the white jersey is the perfect complement to the
red. With 'Canada' standing out proudly in red on the white background
of the front logo and the country's colours flowing through the
asymmetrical stripe on the left arm, this jersey is a perfect
representation of the pride Canadians feel when it comes to hockey.
To round out the exciting collection of jerseys for the 2014 Olympic and
Paralympic Winter Games, Hockey Canada chose to add a black third
jersey. Inspired by memorable vintage Team Canada jerseys, this jersey
will inspire our Olympians to win again. The bold 'Canada' word mark on
the chest reminds the world of Canada's hockey heritage, while the gold
piping on the badges and gold maple leaf on the shoulders remind the
world of Canada's goal to win gold medals in Sochi.
The jersey and socks are made from 73 per cent recycled polyester as
part of Nike's commitment to produce performance apparel with reduced
Each jersey is made from up to 17 recycled plastic water bottles, and
the sock uses an average of five plastic bottles.
The plastic bottles are chopped into flakes, then melted down to form
yarn that is spun into fabric, reducing energy consumption by up to 30
per cent compared to manufacturing virgin polyester.
Since 2010, Nike has diverted more than 1.1 billion plastic bottles from
landfill through the use of recycled polyester.
The jersey weighs just 448 grams and is 15 per cent lighter than the
2010 Nike hockey jersey.
Ventilation zones under the arms on both sides provide additional
comfort and cooling.
Lighter graphic executions create a modern uniform and sport feel.
FIT AND CONSTRUCTION
The jersey has a redesigned modern neckline for a refined fit, with a
flywire-covered neck area to provide a closer fit that prevents
slipping and increases comfort.
Reduced seaming eliminates weight, to streamline and modernize design.
The bottom back of the jersey has a new simplified construction, which
eliminates the drop tail to allow for more precise tailoring for the
Hockey Canada is the governing body for hockey in Canada and a member of
the International Ice Hockey Federation (IIHF), with a membership
through its 13 provincial branch associations of over 700,000 players,
coaches and officials. Hockey Canada is a not-for-profit organization
that creates leading-edge hockey development programs for its members
to deliver in communities across Canada, provides consistent rules and
regulations and various other membership services from coast to coast,
manages numerous regional, national and international hockey
championships and events, and leads the operation of all teams that
represent Canada in international hockey competition. Hockey Canada's
mission is to "lead, develop and promote positive hockey experiences."
Canadian Olympic Committee
The Canadian Olympic Committee leads the achievement of the Canadian
Olympic Team's podium success and advances Olympic values in Canada.
Independent and predominantly privately funded, the Canadian Olympic
Committee delivers resources that Canada's elite athletes need to
perform at their best and Give Their Everything every day. The backbone
of Canada's Olympic movement, the Canadian Olympic Committee works with
national sport federations to prepare the team for the Olympic, Youth
Olympic and Pan American Games. By sharing our athletes' stories, we
inspire all Canadians through the power of sport: 24 hours a day, seven
days a week, 365 days a year.
Canadian Paralympic Committee
The Canadian Paralympic Committee is a non-profit, private organization
with 25 member sports organizations dedicated to strengthening the
Paralympic Movement. The Canadian Paralympic Committee's vision is to
be the world's leading Paralympic nation. Its mission is to lead the
development of a sustainable Paralympic sport system in Canada to
enable athletes to reach the podium at the Paralympic Games. By
supporting Canadian high performance athletes with a disability and
promoting their success, the Canadian Paralympic Committee inspires all
Canadians with a disability to get involved in sport through programs
delivered by its member organizations. For more information, visit www.paralympic.ca
NIKE, Inc., based near Beaverton, Ore., is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc.,
which designs, markets and distributes athletic lifestyle footwear,
apparel and accessories; and Hurley International LLC, which designs,
markets and distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, visit www.nikeinc.com and follow @Nike.
SOURCE: Nike Canada Ltd.
For further information:
Executive Director of Communications
Canadian Olympic Committee
Alison Korn Manager
Media Relations and Communications
Canadian Paralympic Committee
613-569-4333 ext. 243
Corporate Communications Director