HMV Hits a High Note with Visa payWave In-store and Visa Debit Online

It's Music to Customers' Ears as HMV Rolls-Out Greater Payment Choice

TORONTO, Nov. 1, 2011 /CNW/ - Visa Canada and HMV today announced the implementation of Visa payWave contactless payments at HMV's 116 retail stores in Canada.  Beginning November 1, 2011, HMV shoppers across the country will be able to quickly "wave and go", when purchasing music, DVD and Blu-rays, video games, books and more from the leading entertainment retailer.

In addition to Visa payWave, Canadian card holders shopping online at, HMV's music download store, are now able to purchase items using their Visa Debit card.  With Visa Debit, card holders can safely and conveniently pay for purchases made online or through mail and telephone orders, directly from their bank account.

"As an entertainment company focused on bringing the latest and greatest products to our customers, it's important for us to keep pace with innovation both in-store and online," said Nick Williams, President, HMV. "Visa payWave and Visa Debit bring ease, convenience and greater choice of payment methods to our customers, helping us satisfy consumer demand for a faster and more convenient shopping experience."

Visa payWave offers a platform for future innovations, including mobile payment technology.  Contactless payments deliver speed and convenience to merchants and Visa cardholders, while offering the built-in security benefits inherent in chip technology. Visa payWave is based on EMV chip technology, which uses a standard 128-bit encryption technology, to securely store and encrypt confidential information. When a customer uses a Visa payWave terminal, the card and the terminal exchange security information and the transaction is completed, all in less than one-third of a second. The cardholder does not need to swipe a card or let it out of their possession, keeping the transaction fast and secure.

Visa Debit allows one-step online electronic debiting of funds without requiring customers to sign in to their bank account, and is backed by Visa's multiple layers of security, which help to reduce the risk of fraud through Visa's Zero Liability Policy, Verified by Visa®, E-Promise, AVS (Address Verification Service) and CVV2 (the three-digit code).

"We are proud to be working with HMV to enable this leading retailer to take advantage of the benefits of Visa payWave and Visa Debit technology to enhance their customer service experience," said Mike Bradley, Head of Product, Visa Canada.  "Visa's payment options offer greater choice and functionality for HMV consumers, while Visa's layers of security protect cardholders whether they're transacting at retail stores or online."

Visa employs a layered approach to its fraud prevention efforts, including Zero Liability, which protects card holders against fraud if a stolen Visa card is used to purchase goods in person, online, by mail or by phone. For more information about Visa's Zero Liability Policy, visit

About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

About HMV
With a 116 stores nationwide, HMV is Canada's premier entertainment retailer of music, Blu-ray's, DVDs, videogames, accessories and more. HMV opened its digital service in 2009, offering over 10 million MP3 tracks for download and launched the customer rewards program PureHMV in June of 2010, which currently boasts over 800,000 paid memberships.  HMV has proven itself as an innovative leader in Canada since 1986 and has been named Canadian Music Retailer of the Year for the past 19 years and has also been recognized as the Canadian Entertainment Network DVD Retailer of the Year. HMV focuses on providing an authoritative range and depth of selection that is superior to that of its competitors, including hard-to-find recordings and a large number of back catalogue titles for all its categories.


SOURCE VISA Canada Corporation

For further information:

Erin Sufrin, Visa Canada, 416-860-3869,


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