Hiring and Retaining a New Generation of Leaders

Randstad Canada suggests ways that organizations can better attract and  retain a new generation of workers

TORONTO, Nov. 29, 2011 /CNW Telbec/ - Randstad Canada, the country's leader for staffing, recruitment and HR Services, recognizes that recruiting, hiring, managing, and retaining a new generation of employees means understanding what motivates them and how they think.

Leandra Harris, Executive Vice President of HR, Randstad Canada, says that one of the first challenges for companies that want to hire the best young workers is getting them in the door. "In order for companies to successfully hire and retain the best and brightest people, the ones who will lead your company into the future, then you must create a work environment that's tailored to their values and priorities," she says.

According to Harris Generations X and Y are forcing companies to think more creatively about work-life balance. "The new generations of employees are looking for advancement opportunities, flexibility, bonuses and other recognition programs. But the offering itself should be flexible, recognizing that each generation values each benefit quite differently," says Harris. "Employers must identify their employees' needs and use this information to establish, and follow through with, an action plan."

Here are some things your company can do to ensure that your new generations of workers want to stay:

  • Offer training. Develop their skills in organization, time management, leadership, and communication. People in Gen X and Y usually love to learn new things. Opportunities to grow are high on their list of priorities.
  • Provide nonmonetary benefits. Gen X and Y tend to value time as much as, if not more than, money. They have lives outside of work, and spending time with family and having fun are very important to them. Offer attractive benefits and flexible working hours.
  • Challenge them. They like to try innovative, new ideas and solving problems.
  • Be flexible. Gen X and Y are often self-reliant and their goal is to complete tasks in the most efficient way possible, while still doing them well. Satisfying work that isn't tedious and menial is a major motivator. Define the objectives, measurements and deadlines but give them space to work.
  • Let them be social. They like groups, swapping ideas, sharing challenges and rewards.
  • Earn their loyalty and respect. Gen X and Y may not automatically be loyal to leaders, just because those leaders are in charge. This generation wants role models who lead with honesty and integrity. Younger staff want open communication and leaders who are supportive and worthy of being followed.
  • Think "green." The new generations are environmentally conscious. They have grown up with Earth Day and the threat of global warming. They want to better the environment and work for companies with green initiatives.
  • Let them grow. Opportunities for advancement and reaching long-term career goals are more important for Gen Y than any other generation.

It is undeniable that the new generations of workers have priorities that are often quite different from those of most leaders in place today. Understanding the younger generation of employees is important and employers need to understand the differing values and demands of this group. "Don't forget that the younger generations of workers are your next in line leaders. By making an effort to understand their needs and expectations while stimulating their taste for success and accomplishment with clear and compelling organizational goals, you will develop an engaged and motivated cohort of future bosses!" says Harris.

About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca

Randstad Canada anticipates tremendous growth in 2011 and is seeking top talent to fill positions in nearly every area of the business. Visit http://www.randstad.ca/about/internal_careers.aspx for internal job openings and to learn more about why Randstad is one of the best places to work.


For further information:

Dayana Moreno
Marie-Noelle Morency
416.962.9578 x2317
514.350.5309 x233

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