VANCOUVER, May 6 /CNW/ - This morning, the province, the police and ICBC
launched a month-long campaign to help raise awareness about the
importance of smart driving behaviours and the impact of high-risk
driving on our roads. One thousand pairs of shoes set the backdrop for
today's event, representing a small portion of the 76-thousand people
injured in crashes each year in B.C.*
Driver actions are a contributing factor in 63 per cent of all
police-attended crashes involving injuries and fatalities in B.C.
That's why during the month of May, police are stepping up enforcement
across the province targeting high-risk driving behaviours including
speeding, failing to yield, following too closely, ignoring a traffic
control device and improper passing. ICBC will also be partnering with
Speed Watch volunteers throughout the province to help make drivers
more aware of the actual speed they're travelling.
"We know that many crashes and injuries can be prevented and it's
something that we should all seriously think about," said Mary McNeil,
Minister of Children and Family Development. "Many driver behaviours
may seem harmless, such as tailgating, but the reality is they increase
the risk of causing a crash."
"Don't take risks that will endanger yourself or others. We're stepping
up enforcement to let people know we're serious about reducing crashes
so that what we've seen doesn't happen to you," said Inspector Ted
Schinbein, VPD Traffic Services. "High-risk behaviours have no place on
"We need to shift our mindset about what we consider risky behaviours,"
said Jon Schubert, ICBC's president and CEO. "Driving is one of the
most complex things we do. And driving smart is about shifting our
attitudes - asking ourselves how we can all be part of making our roads
The advertising component of the campaign aims to remind drivers that if
they slow down, they'll see more of the road. The campaign includes
radio, television and an interactive game on icbc.com/drivesmart to help illustrate how much is going on at intersections at any given
We can all do our part to help keep our roads safer if we follow a few
When making a left turn, be extra cautious and yield the right-of-way to
Leave enough space between your car and the one in front of you.
Leave early and allow for extra travel time in case of delays.
As a reminder: yellow lights mean you should stop if you can do so
Slow down and drive smart.
For more drive smart tips and information about the campaign, visit icbc.com.
*Five year average based on 2006-2010 ICBC data.
For further information:
| Media contacts: || Jocelyn Purcell, 604-842-5023 |
| || Kathy Taylor, 604-982-2480 |