HEARST MAGAZINES DIGITAL MEDIA AND ROGERS DIGITAL MEDIA RENEW EXCLUSIVE CANADIAN AD REPRESENTATION PARTNERSHIP

Rogers Digital Media offers more Hearst properties and more integrated advertising opportunities

TORONTO, Jan. 5 /CNW/ - Rogers Media Inc. and Hearst Magazines Digital Media today announced the renewal of their long-term exclusive Canadian advertising representation agreement. Rogers Digital Media will continue to represent Hearst's premium digital brands, such as Cosmopolitan.com, MarieClaire.com, RedBookMag.com, Seventeen.com, GoodHousekeeping.com and Esquire.com. The partnership has also expanded to include additional brands Veranda.com, HarpersBazaar.com, CountryLiving.com, HouseBeautiful.com, TownandCountryMag.com, TownandCountryTravelMag.com, Answerology.com, RealAge.com, RealBeauty.com and PopularMechanics.com.

In addition to the new sites, Rogers Digital Media will begin offering integrated advertising opportunities above standard display media. New ad opportunities include: video pre/mid/post-roll ads, channel ownership, media roadblock, site buyout, custom site reveal, slivers and pushdown ad units.

"We are thrilled to renew our partnership with Rogers Digital Media; they understand premium brands and the value of great content," said Chuck Cordray, senior vice president and general manager of Hearst Magazines Digital Media. "We look forward to working with Rogers to bring Canadian advertisers the engaged audiences and expert content that our digital properties deliver."

"The extension of this partnership is a key part of our ongoing strategy to be the digital home to Canada's and the world's most trusted brands. We are excited to renew with Hearst and offer more titles, as well as new integrated solutions to the Canadian ad market," said Claude Galipeau, SVP & GM, Rogers Digital Media. 

ABOUT ROGERS MEDIA INC.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 55 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations, Rogers Sportsnet and Sportsnet ONE, and the Shopping Channel, a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

ABOUT HEARST MAGAZINES DIGITAL MEDIA
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst's magazine brands and other sites which serve the company's consumer audience.  The unit has launched, re-launched or acquired 24 websites and 10 mobile sites for brands such as Cosmopolitan, Popular Mechanics, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; MisQuinceMag.com; RealBeauty.com; social shopping site Kaboodle.com; and consumer health site RealAge.com. Hearst Magazines has more than 30 applications for the iPad, iPhone and iPod Touch, as well as the Droid platform, including enhanced digital issues, utilities, special content and games based on its popular brands.  

SOURCE Rogers Media Inc.

For further information:

Media Contacts:
Stefania Mancini, Rogers Digital Media
Senior Manager, Marketing
(416) 764-1766

Michael Volpatt, Hearst Magazines Digital Media
(415) 994-8864
michael@larkinvolpatt.com

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Rogers Media Inc.

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Rogers Digital Media

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