"Go Publique" - QESBA launches web-based English public school promotional campaign featuring Annakin Slayd

MONTREAL, Jan. 24 /CNW Telbec/ - The Quebec English School Boards Association (QESBA) launched Phase II of its "Go Publique" campaign this morning, built around an original song and video by author, performer and English public school graduate, Annakin Slayd.

The Go Publique video was launched on You Tube and it is linked to the official Go Publique site (www.gopublique.ca). It will also be widely available through Facebook and Twitter. Its key message: Quebec's 340 English elementary and high school schools, adult and vocational centres are the right choice for English-eligible students and their parents who hope to build their bilingual futures here in Quebec.

"It is our job to make sure this message is shared and understood," said QESBA President Debbie Horrocks. Parents have choices. Yes, there are private schools available. Yes, there are French schools available. We want to give parents with English school eligibility every opportunity to consider an English public school in Quebec. It is our job to give them that opportunity, and that is what this campaign is all about.

"Our students are graduating, today, on average, at the 80-per-cent rate established by the government as the target for the year 2020. (They) are graduating with the superior bilingual skills that will be so essential to their future in Quebec. Many, in fact, are scoring in the top percentiles on French mother-tongue exams. They are benefitting from an English school system that values the role of parents and the community," continued Horrocks.

The campaign was coordinated by the Communications Committee of QESBA, chaired by Steve Bletas and supported by all nine English school boards. Bletas is also the Chair of the Sir Wilfrid Laurier School Board. "Our campaign launched today is the fruit of weeks of work, aimed at catching the spirit, the talent, the promise and the quality of our schools, our students, teachers, professionals and support staff. We wanted to find a way to do so that would best capture the interest of young parents looking for a school for their children. We also wanted to use this opportunity to express and reinforce the pride of the current students, employees and commissioners who are already part of the English public school system," Bletas concluded.

The Quebec English School Boards Association is the voice of English public education in Quebec.


For further information:

Kim Hamilton
Director of Communications and Special Projects
514-849-5900, ext: 225
514-919-3894, Cell.

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