Expansion of successful program will help all Quebecers reduce
automotive costs and environmental footprint
TORONTO, May 30, 2011 /CNW Telbec/ - Canadian Tire Corporation, Limited
(CTC, CTC.a) is helping to reduce the amount of automotive waste going
to Quebec landfills and waterways by shifting the popular Go Eco
program into high-gear with a province-wide rollout. With a focus on
auto services to keep vehicles in peak condition and the responsible
disposal of automotive waste, Go Eco helps reduce automotive costs and
The program was initially launched in 10 stores in Québec City, Thetford
Mines and Dolbeau, where more than 6,200 kilograms of empty plastic oil
containers were collected and responsibly disposed of - equivalent to
the weight of approximately four mid-size cars. In addition, stores saw
an increase of nearly 25 per cent in the number of filters collected
over the same period last year, a difference of more than 26 per cent
over comparable stores.
"The province-wide roll-out of Go Eco is a testament to the program's
success in the initial markets, and I'm delighted that all the
communities we serve in Quebec will now have a chance to participate,"
said Michel Séguin, Dealer, Laval. "With the summer driving season fast
approaching, there couldn't be a better time to broaden the scope of
this initiative and expand our efforts to divert automotive waste from
our landfills and waterways."
Customers can benefit from the Go Eco program in three ways:
Environmentally responsible recycling and disposal services for the home
mechanic enables the "Do-It-Yourself" customer to return used automotive
consumables to Canadian Tire stores for recycling and environmentally
responsible disposal. Items that will be accepted include: oil, oil
filters and oil containers; mineral oil spray cans; and antifreeze with
One hundred per cent recycling and responsible disposal of automotive
consumables at Canadian Tire Automotive Centres ensures that "Do-It-For-Me" customers will also be doing their part for
the environment when they take their vehicles to Canadian Tire for
service. Through bulk purchases of oil, antifreeze, windshield washer
fluid and grease, Canadian Tire Automotive Centres have been able to
reduce the amount of packaging and waste. Furthermore, they are
committed to ensuring that the materials and consumables resulting from
any servicing done at one of Canadian Tire's auto service centres are
recycled or disposed of in an environmentally-responsible manner. Since
the initial launch, this component of the program has been expanded to
include all rubber residues, scrap metal, and air filters.
Enhanced auto services to keep vehicles well-maintained and operating at peak efficiency,
helps save customers' money and reduce fuel consumption and emissions.
A well-maintained vehicle can increase fuel efficiency and reduce
greenhouse gas emissions by as much as 13 per cent compared to a poorly
maintained vehicle that does not undergo periodic maintenance such as
oil and filter changes, tire rotation and correct inflation, fluid and
air filter replacement, and other recommended maintenance.
"It is very gratifying to see Quebecers embrace programs such as Go Eco
with such enthusiasm, enabling the launch of the initiative on a
provincial level," said Louis-Paul Allard, President and founder, The
Quebec Environment Foundation. "The continued success of the initiative
will yield tremendous benefits to automobile owners, their vehicles,
and our environment."
Dealers are working with accredited third-party suppliers to ensure a
transparent process that allows for environmentally responsible
recycling and disposal of products, regardless of whether the service
was provided in Canadian Tire auto centres or in the driveway of the
'do-it-yourself' customer's own home.
Go Eco aligns with Canadian Tire's business sustainability strategy,
which has three aspirations: growing the business without contributing
to a higher carbon footprint of the economy; eliminating unnecessary
packaging and sending zero waste to landfills; and providing innovative
products and services that meet customers' needs without compromising
the ability of future generations to meet their needs. Dealers in
Quebec have been leaders in developing and implementing innovative
environmental programs that consider the full life-span of a product.
ABOUT CANADIAN TIRE
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of
Canada's most-shopped general retailers, offering everyday products and
services to Canadians through more than 1,200 retail and gasoline
outlets from coast-to-coast. Our primary retail business categories -
Automotive, Living, Fixing, Playing and Apparel - are supported and
strengthened by our Financial Services division, which offers such
products and services as credit cards, in-store financing, product
warranties, and insurance. Nearly 57,000 people are employed across the
Canadian Tire enterprise, which was founded in 1922 and remains one of
Canada's most recognized and trusted brands.
SOURCE Canadian Tire
For further information:
Nathalie Bergeron, 514-908-0110 poste 308, email@example.com
Joscelyn Smith, 416-480-8017, firstname.lastname@example.org