Globe Unveils Redesigned Report on Small Business

New look features tabloid design and enhanced paper stock, providing additional value to readers and advertisers

TORONTO, June 2, 2011 /CNW/ - The Globe and Mail today unveiled the redesigned Report on Small Business quarterly magazine, featuring an enhanced paper stock and new tabloid format, leveraging the newspaper's state-of-the-art printing capabilities acquired last fall. The new look will continue to provide readers with the best coverage of the small business sector in Canada, while offering advertisers a bigger, bolder canvas on which to showcase their brands.

"The Report on Business brand is known and trusted by business people all across Canada, and across all of our platforms - including online, newspaper, magazine or mobile," said Sean Stanleigh, Editor, Report on Small Business. "Report on Small Business extends the brand to the vast and growing number of entrepreneurs and venture businesses that are fueling our nation's economy."

Along with unveiling a bigger, bolder print version of the magazine, today also heralds a new digital presence for Report on Small Business, delivering readers a steady stream of updated news, analysis and advice related to small business in Canada at globeandmail.com/smallbusiness and tgam.ca/smallbusiness on mobile browsers.

'"Small business now accounts for nearly 98 per cent of all enterprise in Canada, and The Globe and Mail is building on our deep commitment to serving this vital audience, and the advertisers that want to reach them," said Andrew Saunders, Vice President of Advertising Sales, The Globe and Mail.  "A product like this would not have been possible without the investments we have made in quality journalism, and print and online excellence, and the winners are our readers and advertisers."

In addition to being included in subscriber copies of The Globe and Mail newspaper in Toronto, Calgary and Vancouver, Report on Small Business — formerly known as Your Business — is also distributed by the Canadian Federation of Independent Business to over 70,000 English-speaking members, making it one of the largest circulation business publications in Canada.

"Small businesses in Canada deserve a big voice, and The Globe and Mail is playing a crucial role in ensuring that voice gets heard," said Catherine Swift, President of the Canadian Federation of Independent Business.  "The daily successes and challenges of entrepreneurs are fascinating business stories that can benefit the entire business community, and through the high quality coverage of our sector in Report on Small Business, The Globe and Mail is making that happen.  We're proud to be their partner."

The Globe and Mail is Canada's national newspaper, delivering trusted national and international news, business, arts, sports, lifestyle and automotive content to engaged and influential Canadians through its portfolio of newspaper, magazine, online and mobile assets. The Globe and Mail is owned by Thomson Newspapers (85%) and BCE Inc. (15%).

SOURCE Globe and Mail

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