New look features tabloid design and enhanced paper stock, providing
additional value to readers and advertisers
TORONTO, June 2, 2011 /CNW/ - The Globe and Mail today unveiled the
redesigned Report on Small Business quarterly magazine, featuring an
enhanced paper stock and new tabloid format, leveraging the newspaper's
state-of-the-art printing capabilities acquired last fall. The new look
will continue to provide readers with the best coverage of the small
business sector in Canada, while offering advertisers a bigger, bolder
canvas on which to showcase their brands.
"The Report on Business brand is known and trusted by business people
all across Canada, and across all of our platforms - including online,
newspaper, magazine or mobile," said Sean Stanleigh, Editor, Report on
Small Business. "Report on Small Business extends the brand to the vast
and growing number of entrepreneurs and venture businesses that are
fueling our nation's economy."
Along with unveiling a bigger, bolder print version of the magazine,
today also heralds a new digital presence for Report on Small Business,
delivering readers a steady stream of updated news, analysis and advice
related to small business in Canada at globeandmail.com/smallbusiness
and tgam.ca/smallbusiness on mobile browsers.
'"Small business now accounts for nearly 98 per cent of all enterprise
in Canada, and The Globe and Mail is building on our deep commitment to
serving this vital audience, and the advertisers that want to reach
them," said Andrew Saunders, Vice President of Advertising Sales, The
Globe and Mail. "A product like this would not have been possible
without the investments we have made in quality journalism, and print
and online excellence, and the winners are our readers and
In addition to being included in subscriber copies of The Globe and Mail
newspaper in Toronto, Calgary and Vancouver, Report on Small Business —
formerly known as Your Business — is also distributed by the Canadian
Federation of Independent Business to over 70,000 English-speaking
members, making it one of the largest circulation business publications
"Small businesses in Canada deserve a big voice, and The Globe and Mail
is playing a crucial role in ensuring that voice gets heard," said
Catherine Swift, President of the Canadian Federation of Independent
Business. "The daily successes and challenges of entrepreneurs are
fascinating business stories that can benefit the entire business
community, and through the high quality coverage of our sector in
Report on Small Business, The Globe and Mail is making that happen.
We're proud to be their partner."
The Globe and Mail is Canada's national newspaper, delivering trusted
national and international news, business, arts, sports, lifestyle and
automotive content to engaged and influential Canadians through its
portfolio of newspaper, magazine, online and mobile assets. The Globe
and Mail is owned by Thomson Newspapers (85%) and BCE Inc. (15%).
SOURCE Globe and Mail
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