Globe Life online and the Globe Lifestream Facebook App enhance digital lifestyle content
TORONTO, April 6 /CNW/ - The Globe and Mail has introduced an exciting
and innovative new Facebook app, Globe Lifestream, providing readers with a personalized stream of lifestyle articles,
news items, columns and contests that can be shared with friends. To
download the Globe Life app visit Facebook.com/globelifestream and install Globe Lifestream.
The launch of Globe Lifestream complements the recently redesigned Globeandmail.com/life featuring extensive video libraries, expert advice and indepth archived
content under the Globe Life pillars: Health & Fitness, Food & Wine, Fashion & Beauty, Parenting, Relationships, Home & Garden and Travel. Additional Globe Life features include Horoscopes and The Hot Button, a blog for lifestyle buzz and chatter around the hot topics everyone
wants to discuss.
"Globe Life is an inspiring and energetic hub offering tips, advice and
insight on how to live better. In a dynamic digital age, Globe Life and
Globe Lifestream provide readers with the daily content they need to
get more out of life wherever they are, whenever they want it," said
Jill Borra, Managing Editor, Features, The Globe and Mail. "Life can
change in an instant, and Globe Lifestream allows users to change their
personal content stream at any time to suit their evolving interests."
Globe Lifestream is accessible via Facebook.com/globelifestream. Readers can install the application, which customizes content based on
current Facebook interactions and specified preferences, make updates,
share articles and invite their Facebook friends to join. Likewise,
friends can make updates, share and invite others to participate in the
Users of Globe Lifestream will be able to earn and spend ballots to
enter an ongoing contest series with great prizes, such as gift cards
and the grand prize including a VIP Package to the upcoming Toronto
International Film Festival® in September.
"The Globe and Mail is aggressively pursuing our commitment to provide
readers with provocative and compelling content in print, online and
mobile," said John Stackhouse, editor-in-chief of The Globe and Mail.
"These new and innovative offerings will continue to stimulate and
engage our readers with conversation, analysis and advice on the
touchpoints of life."
The Globe and Mail has also introduced a Globe Life mobile app for
readers to access Globe Life content on the go. For instructions on how
to download the Globe Life mobile app visit http://www.theglobeandmail.com/pages/mobile/.
The Globe and Mail is Canada's national newspaper, delivering trusted
national and international news, business, arts, sports, lifestyle and
automotive content to engaged and influential Canadians through its
portfolio of newspaper, magazine, online and mobile assets. The Globe
and Mail is owned by Thomson Newspapers (85%) and BCE Inc. (15%).
SOURCE Globe and Mail
For further information:
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