NEW YORK, Jan. 10 /CNW/ - Givex, a global provider of technology that
empowers businesses to manage their customer journey, announced today
at NRF Retail's Big Show the certification of its gift card, loyalty
and SKU (Stocking Keeping Unit) loyalty programs with Fusebox, Elavon's
next generation hosted payment gateway.
The Givex certification offers merchants valuable applications to help
attract and retain their loyal customers. Merchants using Fusebox as
middleware can now reward customers with points for the purchase of
specified products, in addition to traditional gift card and loyalty
program functionality. With Fusebox, merchants can connect to Givex
directly for gift and loyalty transactions, while still sending all
credit and debit transactions to their processor of choice.
"This is great news!" states Amanda French, VP Partner and Client
Development, Givex. "These are Givex's core tools to help merchants
drive customer acquisition and retention. The SKU loyalty program in
particular, will provide merchants even greater flexibility in
rewarding their most loyal customers," says French.
"Elavon has committed to delivering value to VARs and merchants through
our payment and gateway solutions," says Anne Fairchild, Senior
Director, Stored Value & DCC, Elavon. "The Givex certification on
Fusebox helps us deliver on that commitment."
Givex provides a broad range of solutions for businesses to manage every
stage of the customer journey: acquire new customers, learn about
customers by building a customer database, communicate with customers
and reward loyal customers.
Givex's technology has now significantly evolved from the first gift
card and loyalty programs that began in 1999. We now provide
customizable tools that empower businesses of all kinds to acquire new
customers, build, maintain and expand their customer database,
effectively communicate with customers, and finally understand and
reward their most loyal customers. Find out more at www.givex.com
About Elavon (www.elavon.com)
Elavon's Global Acquiring Solutions organization is a part of U.S.
Bancorp (NYSE: USB). Elavon provides end-to-end payment processing
services to more than one million merchants in the United States,
Europe, Mexico, Canada and Puerto Rico. Solutions include credit and
debit card processing, electronic check services, gift cards, dynamic
currency conversion, multi-currency support, and cross-border
acquiring. Elavon's services are marketed through multiple alliance
partner channels including financial institutions, trade associations
and ISOs. Elavon has solutions to meet the needs of merchants in
specialized markets including small business, retail, hospitality/T&E,
health care, education and the public sector. For information about
Fusebox and Elavon's Gateway Solutions, visit www.gateway.elavon.com.
For further information:
At NRF Retail's Big Show 2011, Booth #2158
VP Partner & Client Development, Givex
Director Marketing, Givex
phone: 1-877-478-7733 ext. 309