Givex Gift, Loyalty and SKU Loyalty Programs Certified with Elavon's Fusebox

NEW YORK, Jan. 10 /CNW/ - Givex, a global provider of technology that empowers businesses to manage their customer journey, announced today at NRF Retail's Big Show the certification of its gift card, loyalty and SKU (Stocking Keeping Unit) loyalty programs with Fusebox, Elavon's next generation hosted payment gateway.

The Givex certification offers merchants valuable applications to help attract and retain their loyal customers.  Merchants using Fusebox as middleware can now reward customers with points for the purchase of specified products, in addition to traditional gift card and loyalty program functionality. With Fusebox, merchants can connect to Givex directly for gift and loyalty transactions, while still sending all credit and debit transactions to their processor of choice.

"This is great news!" states Amanda French, VP Partner and Client Development, Givex. "These are Givex's core tools to help merchants drive customer acquisition and retention. The SKU loyalty program in particular, will provide merchants even greater flexibility in rewarding their most loyal customers," says French.

"Elavon has committed to delivering value to VARs and merchants through our payment and gateway solutions," says Anne Fairchild, Senior Director, Stored Value & DCC, Elavon. "The Givex certification on Fusebox helps us deliver on that commitment."

Givex provides a broad range of solutions for businesses to manage every stage of the customer journey: acquire new customers, learn about customers by building a customer database, communicate with customers and reward loyal customers.

About Givex

Givex's technology has now significantly evolved from the first gift card and loyalty programs that began in 1999. We now provide customizable tools that empower businesses of all kinds to acquire new customers, build, maintain and expand their customer database, effectively communicate with customers, and finally understand and reward their most loyal customers. Find out more at

About Elavon (

Elavon's Global Acquiring Solutions organization is a part of U.S. Bancorp (NYSE: USB). Elavon provides end-to-end payment processing services to more than one million merchants in the United States, Europe, Mexico, Canada and Puerto Rico. Solutions include credit and debit card processing, electronic check services, gift cards, dynamic currency conversion, multi-currency support, and cross-border acquiring. Elavon's services are marketed through multiple alliance partner channels including financial institutions, trade associations and ISOs. Elavon has solutions to meet the needs of merchants in specialized markets including small business, retail, hospitality/T&E, health care, education and the public sector. For information about Fusebox and Elavon's Gateway Solutions, visit


For further information:

At NRF Retail's Big Show 2011, Booth #2158
Amanda French
VP Partner & Client Development, Givex
phone: 647-296-8170

At Givex
Bryan Wang
Director Marketing, Givex
phone: 1-877-478-7733 ext. 309

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