- Sizzling cook-off competition series ordered for winter 2014 debut on
- Internationally acclaimed series delivers unique and tailored
opportunities for Canadian partners and sponsors -
To tweet this release: http://bit.ly/110fUsl
TORONTO, June 6, 2013 /CNW/ - CTV has ordered MASTERCHEF CANADA, a Canadian version of the smash hit international format, it was
announced today in advance of the #CTVUpfront. MASTERCHEF CANADA becomes the 42nd local production of the iconic format to launch.
Ordered for a winter 2014 debut, CTV has commissioned Proper Television
to produce the series in Canada, with production to begin this fall.
The new commission was brokered with CTV by Tania Jacobson, Senior Vice
President of Sales for Canada at Shine International, the worldwide
distributor of MASTERCHEF. Shine America's Paul Franklin will serve as a Creative Consultant.
Fans are encouraged to visit CTV.ca/MasterChefCanada and follow @MasterChefCDA for further details.
Demonstrating Canadian viewers' hunger for the format, MASTERCHEF CANADA follows consecutive seasons of explosive growth of CTV's most-watched
summer series, MASTERCHEF, currently airing Wednesdays at 8 p.m. ET/PT
on CTV. Showing growth and momentum throughout the season, MASTERCHEF
ended the summer as the #1 program on CTV, and the #2 program overall
in Canada among all key advertiser demos.
As a result, CTV will announce later today the acquisition of JUNIOR
MASTERCHEF, to premiere this fall. The culinary competition series for
talented kids between the ages of 8 and 13 who love to cook will air on
family-friendly Friday nights at 8 p.m. on CTV.
"As the world's #1 culinary television format, MASTERCHEF CANADA
promises to be a premiere opportunity for viewers and advertisers
alike," said Phil King, President, CTV Programming and Sports. "A
coast-to-coast-to-coast celebration of this country's love affair with
food, this is an advertiser-friendly, co-viewing destination series
with true mass appeal."
"We are thrilled to bring the world's top cooking competition series to
CTV," says Shine America President Eden Gaha. "Canada's rich and
vibrant culinary scene is the perfect locale to uncover the next
Following unprecedented advertiser demand for THE AMAZING RACE CANADA,
CTV will now begin working with advertisers on potential product
integration, customized activations, and original branded content
opportunities. MASTERCHEF CANADA is ideal for innovative brand extensions and various in-show
integrations throughout its inaugural season.
"MASTERCHEF CANADA offers a unique platform for customized
partnerships", said Mary Kreuk, Vice-President, Brand Partnerships,
Bell Media. "We look forward to working with sponsors to elevate their
brands with this premiere format that has seen success around the
Canada is a food-crazy country with some of the most culturally diverse
communities in the world. Each evening, Canadians of all ages, genders,
occupations, and regional lines concoct vastly different dinner menus -
from Indian, Innuit, and Italian, to Chinese, Ukrainian,
French-Canadian, Jamaican, and more. Now, MASTERCHEF CANADA promises to set a place at the table for competitive Canadian cooks.
"There's more to Canada than the world's best maple syrup and beer.
We're a nation of passionate foodies and I'm thrilled that Canadians
will get to experience our diverse culinary culture through MASTERCHEF
CANADA," said Guy O'Sullivan, President of Proper Television.
MASTERCHEF CANADA provides an opportunity for Canadian amateur chefs to develop their
culinary skills as they compete for the MASTERCHEF CANADA title. Following the traditional MASTERCHEF format, MASTERCHEF CANADA's initial rounds consist of a number of hopefuls from across the
country individually "auditioning" by presenting a food dish to the
judges to gain one of the coveted semifinalist spots. Competitors must
be true amateurs who are in it for the love of food. The semi-finalists
then compete in several challenges which test their food knowledge and
preparation skills. The judges whittle down the contestants through a
number of individual and team-based cooking challenges and weekly
elimination rounds, until a winning MASTERCHEF is crowned.
Casting for the Canadian judges and amateur chefs for #MasterChefCDA
will be announced in the coming months at CTV.ca/MasterChefCanada.
MASTERCHEF is noted as one of the world's most successful primetime entertainment
formats. Now produced locally in over 40 countries, the series is
watched in more than 200 territories worldwide.
SOCIAL MEDIA LINKS:
About Bell Media Independent Production
Bell Media has commissioned and co-produced some of Canada's
most-watched and most-acclaimed original programming, while working
with the best Canadian independent producers in the country. Hit CTV
series include ratings success stories SAVING HOPE, THE LISTENER, and
MOTIVE, the #1 new Canadian series of the 2012/13 season. Premiering
this summer are relationship comedy SATISFACTION and THE AMAZING RACE
CANADA, a Canadian-produced, complementary version of the hit
international series. To premiere later in the 2013/14 season are the
drama series PLAYED and multi-cam office comedy SPUN OUT. Among the
scripted series on Bell Media specialty channels are the two-time
Emmy®-nominated hit DEGRASSI, the recently renewed ORPHAN BLACK, and
upcoming drama BITTEN. Bell Media specialty channels are also home to
reality series PANIC BUTTON and BRAVE NEW GIRL, game shows MATCH GAME
and POP QUIZ, and factual series HIGHWAY THRU HELL, and LAST CAR
STANDING. In total, Bell Media ordered 27 new original Canadian series
in 2012, and put 35 scripted projects into development.
About Shine International:
Shine International is the sales and distribution arm of Shine Group
and focuses on exploiting worldwide intellectual property rights
through scripted and non-scripted formats and tape. The company
distributes programming from Shine Group's growing library of
programming along with an array of programming acquired from
independent producers and major primetime broadcasters, to more than
150 countries worldwide. Shine International is a leader in handling
global rights to unscripted formats including The Biggest Loser (airing
in 30 countries), One Born Every Minute, Minute To Win It, Clash of the
Choirs and MasterChef, which is now licensed in over 40 countries and
airs in 200 territories; and a scripted catalogue that boasts the
critically-acclaimed Broadchurch, Utopia and In the Flesh, new sit-com
Vicious and the forthcoming Shine America and FX co-production of The
About Proper Television
Proper Television is a leading provider of factual entertainment,
reality, documentary and docu-dramas for Canadian, American, and
International markets. Headed by former BBC director Guy O'Sullivan,
Proper Television has earned a distinguished reputation for creating
original series and hit versions of international formats including
CANADA'S WORST DRIVER, COME DINE WITH ME CANADA, and FOUR WEDDINGS
CANADA. Proper Television's shows and formats are sold internationally
by newly formed Proper Distribution.
CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 12 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio and digital. Bell
Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. More information about CTV can be found on the
network's website at ctv.ca.
For further information:
Emily Alonzo, CTV, 416.384.2664 or email@example.com
Carolyn Fell, CTV, 416.384.2817 or firstname.lastname@example.org