MONTREAL, June 14, 2011 /CNW Telbec/ - Tourisme Montréal is proud to
announce that BRP has chosen Montréal as host city of its most
important meeting in company history. Some 4,000 guests, from more than
100 countries across five continents, will be meeting in Montréal for
this prestigious event, which will allow the Québec multinational to
share the keys to its success with guests, business partners, and many
international media representatives.
"It is an enormous privilege to have BRP choose Montréal for this
prestigious event, which will receive coverage around the globe," says
the Honorable Charles Lapointe, President and CEO of Tourisme Montréal.
"Our city and our residents look forward to taking advantage of this
unique opportunity to share Montréal's signature style with our
distinguished guests. Montréal's inimitable savoir-faire, hospitality
and joie de vivre make it one of the most sought-out meeting
destinations of the international business community," adds Charles
Two groups of 2,000 people will be welcomed during this eight-day
gathering, and will meet at the Palais des congrès de Montréal, where
the latest models of the different brands of this Québec flagship
company, along with numerous technological innovations (prototypes,
concept vehicles and others), will be showcased to the public for the
first time ever. Over the course of their stay, participants will also
be invited to test out the BRP products in Parc René-Lévesque in the
borough of Lachine, where a test and demonstration area will be set up.
In another first, BRP will open all of these activities to the general
public on July 16 and 17.
Economic spin-offs in the vicinity of $13.3M are expected to be
generated from the event, which will include entertainment on Crescent
Street from July 12 to 16, as well as a private concert at the Bell
Centre on July 13 for all guests, including BRP employees and their
spouses from the Sherbrooke, Valcourt and Île-des-Sœurs locations, for
a total of nearly 10,000 people.
About Bombardier Recreational Products Inc.
Bombardier Recreational Products Inc. (BRP), a privately-held company,
is a world leader in designing, developing, manufacturing, distributing
and marketing motorized recreational vehicles. Its portfolio of brands
and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft
and boats, Evinrude and Johnson outboard engines, direct injection
technologies such as E-TEC, Can-Am all-terrain and side-by-side
vehicles and roadsters as well as Rotax engines. BRP products are
distributed in more than 100 countries
Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
destination on leisure and business travel markets. It is also
responsible for developing Montréal's tourism product in accordance
with the ever-changing conditions of the market.
SOURCE TOURISME MONTREAL
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