MONTREAL, June 5, 2013 /CNW Telbec/ - With just a few days to go before
this year's Formula 1 Grand Prix is set to run from June 7 to 9, Tourisme Montréal and the Hotel Association of Greater Montréal look to the 2013 edition with great optimism. The most important
tourist event in Canada, Grand Prix weekend is the busiest of the year
for many tourist industry members. As of last May 31, over 80% of hotel
rooms in the Greater Montréal area were already booked, signalling the
imminent arrival of tourists by the thousands to Montréal.
"Broadcast in over 150 countries and watched by some 310 million viewers
around the globe, the Grand Prix du Canada is an incredibly important
media event that showcases Montréal to the world," underlines the
Honourable Charles Lapointe, President and Chief Executive Officer of
Tourism Montréal. "Bars, restaurants, hotels and businesses across the
island benefit largely from the economic spin-off this international
As such, the Hotel Association of Greater Montréal attests that Grand
Prix weekend is, without question, the busiest time of year for
"During the Grand Prix, hotel occupancy rates generally reach 95%
capacity, with an average daily guest room rate of $292.71 per night,"
adds Eve Paré, President and Chief Executive Officer of the Hotel
Association of Greater Montréal. "The Formula 1 Grand Prix has a
considerable economic impact on the hotel industry. Visitors enjoy such
a warm welcome and hospitality during their stay that they often
reserve their room for next year while they are here!"
As of May 31, 2013, some 6,400 additional guest rooms were booked in
advance and the occupancy rate is up by 11.6% over the average shown
for the last three Grand Prix at the same time of year1.
In 2012, 8.4 million tourists visited Montréal and spent some $2.4
million in expenditures.
About the Hotel Association of Greater Montréal
Founded in 1949, the Hotel Association of Greater Montreal is the
professional association of hotel establishments in Montreal. Its
mission is to represent its members before government agencies and
other organizations on various topics directly or indirectly affecting
the hospitality industry in Montreal. The Association also guides and
supports its members in their professional activities and initiates or
contributes to relevant initiatives that promote the development and
growth of the hotel industry in the Greater Montreal region. The
association heads a group of hotels that counts some 17,500 guest rooms
and contributes significantly to the 47,000 jobs generated by
Montréal's tourism industry.
About Tourisme Montréal
Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
"Montréal" destination on leisure and business travel markets. It is
also responsible for developing Montréal's tourism product in
accordance with the ever-changing conditions of the market. For more
information, please visit www.tourisme-montreal.org.
1 54,156 guest rooms were booked as of May 31, 2013, compared to an
average of 47,739 rooms on the same date over the last three years.
SOURCE: Tourisme Montréal
For further information:
Manager - Corporate Public Relations
For the Hotel Association of Greater Montréal: