BOUCHERVILLE, QC, Sept. 26, 2011 /CNW Telbec/ - Thanks to customers'
generosity and the enthusiastic efforts of everyone at Bureau en Gros,
the store's latest fundraising campaign to benefit the Club des petits
déjeuners du Québec was a tremendous success, collecting a grand total
Lise Dion, campaign spokesperson, was one of the first to learn of the
final tally. "I was really delighted," she said. "I would like to
express my sincere gratitude to the public, who responded so generously
to our appeal for support. Thank you—you have given the Club and its
children a major boost."
Francyne Charette, director-general of the Club des petits déjeuners du
Québec, agreed wholeheartedly. "This year was the fifth time that
Bureau en Gros held the campaign to benefit the Club," she explained.
"I know that it's not always easy to retain the public's interest each
year and come up with fresh ideas, but the people at Bureau en Gros
really pulled out all the stops to promote the campaign, with some
branches demonstrating considerable originality to liven up their
fundraising activities. Thank you all! We're proud to have you as
partners in our mission."
The Key to Success: Unbridled Enthusiasm
Naturally, Bureau en Gros employees seized every opportunity to
encourage customers to give generously in support of the Club's
campaign when paying for their purchases. But some branches went even
further by organizing special fundraising activities aimed at providing
additional motivation to make a donation.
"The special events organized at some of our branches worked very well,
and there were local media in attendance, which helped provide greater
coverage for the campaign as a whole," noted Rudel Caron, Regional
Vice-President, Store Operations. "It's vital to raise awareness of the
Club's mission, because the more money we raise, the more support we
can give to children. That's what matters, and that's why we do this.
I'm extremely proud of the commitment and involvement displayed by
everyone at Bureau en Gros."
The Club des petits déjeuners du Québec in Brief
When he founded the Club des petits déjeuners du Québec in 1994, Daniel
Germain wanted to provide a hot, nutritious, delicious breakfast to
children who were at risk of going to school hungry. He also wanted
them to have a chance to start each school day like their fellow
students: with a full stomach and a mind open to learning. Last year,
thanks to the generous donations it received and to its many partners,
the Club's 3,500 volunteers welcomed 18,000 children and served some
2.5 million breakfasts at 297 schools across Quebec. All of these young
students were able to start their day with a full stomach, an active
mind and a smile on their face.
About Staples® Canada
Staples, Canada's largest office products company, is committed to
providing Canadians with a wide choice of office services and products.
Serving all types of business—from the small home office to large
enterprise—Staples makes it easy for customers to operate their offices
efficiently and affordably by offering an extensive selection of office
supplies, technology, electronics and office furniture as well as
business services, including computer repair and maintenance, and copy
and print services. Operating as Bureau en GrosMC in the province of
Quebec and Staples® Canada in all other provinces, the company employs
over 15,000 associates at 320+ stores and at their head office in
Richmond Hill, Ontario. Ranked as one of Canada's top five Canadian
companies in Marketing Magazine's Marketing/Leger 2010 Corporate
Reputation Survey, Staples/Bureau en Gros is dedicated to offering
customers the highest level of service, whether they choose to shop
in-store, by catalogue or online. Staples Canada/Bureau en Gros is also
invested in a number of corporate giving programs that actively support
environmental, educational and entrepreneurial initiatives in Canadian
communities from coast to coast. Visit www.staples.ca for more
To learn more about the Club's mission, sponsor an event, become a
volunteer or make an online donation, visit its website at www.clubdejeuners.org or its Facebook page at www.facebook.com/clubdejeuners.
Photos are available upon request.
SOURCE CLUB DES PETITS DEJEUNERS DU QUEBEC
For further information:
| Gabriel St-Pierre |
Club des petits déjeuners du Québec
450-641-3230, ext. 243
| Rudel Caron |
Regional Vice-President, Store Operations
Bureau en Gros