Canada's premiere "Fan Expo" prepared to enter the ring with the UFC

TORONTO, April 27 /CNW/ - Toronto-based Hobby Star Marketing Inc., organizers of the largest combined gaming, horror, comic, science fiction and anime event in Canada, Fan Expo Canada, today launched a lawsuit against American sports promotion company, Zuffa LLC and event organizers Reed Exhibitions Limited of the U.K. for trademark infringement.

The company's statement of claim seeks to establish that Zuffa LLC's use of "UFC Fan Expo" is a confusingly similar use to Hobby Star Marketing's registered trade-mark, Fan Expo Canada, and that such use infringes on Hobby Star Marketing's exclusive rights in Canada in its trademark, causes confusion and depreciates the value of the Fan Expo Canada brand.

In documents filed in Federal Court, Hobby Star Marketing is requesting an immediate injunction to block organizers from using the name "UFC Fan Expo" and the accompanying slogan, "Ultimate Fan Experience" in Canada. This claim follows the December 2010 announcement of the first-ever UFC Fan Expo in Canada to be held in Toronto later this month.

"For the past 17 years, Fan Expo Canada has been the only event offering unique experiences and opportunities to interact with icons, industry leaders, and other enthusiastic fans across a variety of genres and modes and we intend to grow dynamically in coming years," said Aman Gupta, President of Hobby Star Marketing. "We will do everything possible to protect our intellectual property and maintain the integrity of our event and our brand."

Owned and operated by Hobby Star Marketing, Fan Expo Canada offers fans the chance to meet their favourite celebrities and pop culture heroes at autograph and photo sessions. Attendees can also participate in informational workshops with industry experts offering advice, tips and portfolio reviews, and shop for exclusive Fan Expo Canada offers, collectibles and memorabilia from more than 600 vendors.

Hobby Star Marketing Inc. was founded in 1992 and has quickly become one of Canada's premiere sports and entertainment marketing companies. Since its inception, Hobby Star Marketing has secured a niche in the industry by specializing in professional sport and entertainment celebrity placement at a variety of venues and events.

SOURCE Hobby Star Marketing Inc.

For further information:

Media Contact:
Adrienne Kakoullis - 416-628-5610

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Hobby Star Marketing Inc.

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