60 Days to a Better Body, Better Health, and Overall Better Life

TORONTO, Jan. 4 /CNW/ - This January, 2011 Extreme Fitness launched a city wide fitness challenge called ExtreME 60-Day: The Ultimate Body and Lifestyle Challenge. It's a 60-day competition to push individuals to achieve their fitness goals. Any person with an Extreme Fitness membership may enter to win the Grand Prize or one of the 13 second prize places with a total valued of over $100,000. ExtreME 60-Day is the biggest and most unique health and lifestyle challenge Toronto has ever seen - offering prizes that will positively change the winners' life.

"We want to take a Spud and turn him into a Stud," says CEO Jim Solomon. "It is not just about fitness, it is about an entire lifestyle change."

The Grand Prize worth over $60,000 will completely change the winner's life, it will include: a new car lease from Endras BMW, a furnished liberty village condo rental from UrbanRealty.ca furnished by RemoteStylist.com, a complete makeover including hairstyling and med-spa services courtesy of Woody Michleb Salon and Clinical RN Roseanne Parke, a year supply of Freshii, a year's supply of high performance GP8 Sportswater, a year free tanning a Bellair Tan, a trip to Las Vegas and entrance to the Las Vegas Marathon from the producers of the Rock and Roll Marathon Series, custom suits from Garrison Bespoke, Swimsuits from Anna Kosturova, Fitness wear from Ice Gear, and Tom Ford sunglasses from Eyes on Church. The winner will also receive a complete style makeover from Trademark Image Consulting, a new job with career counselling by Monster.ca, and to help you find a hot new date to share the wealth of your success The Williams Agency will be matching the winner up with possible suitors. Finally, to celebrate it all Prive Yorkville will be providing 6 bottles and a private party.

Click to watch the ExtreME- 60-Day - Promotional video http://www.youtube.com/watch?v=Vwuhz8iDVZE

"Incentives are a great way to get people excited to achieve their fitness goals," says Jacqueline Walters, Extreme Fitness's VP of Group Fitness. "I'm looking forward to seeing the competition build over the next few months - and can't wait to see what kinds of results our members will get."

Competitors must enter the ExtreME 60-Day challenge from January 3rd 2011- March 31st 2011. To register, contestants are asked to book a free appointment with any Extreme Fitness Health Center to complete the ExtreME 60-Day application and assessment process which includes a before picture, body measurements and weight records. A personal trainer will then give participants a healthy attainable fitness goal and 60-day plan to achieve. To be eligible for the prizes the contestant must return exactly 60 days later for the trainer to record their results and take an after photo. The grand prizewinner and the 13-second-place-winners will be announced in June 2011 at the ExtreME 60-Day celebration event.

SPONSORS: Endras BMW, UrbanRealty.ca, The Remote Stylist, GP8 Sportswater, Freshii, Ice Gear, Garrison Bespoke, Anna Kosturova, Rock n' Roll Marathon Series, Woody Wichleb Salon, RN Rosanne Parke, Trademark Image Consulting, Monster.ca, The Williams Agency, Bellair Tan, Prive Yorkville, Eyes on Church.

Contestants must register between January 3rd 2011 and March 31, 2011.

Founded in 1995, Extreme Fitness currently has 13 fitness clubs in the Greater Toronto Area and approximately 100,000 members. Extreme Fitness is a portfolio company of Falconhead Capital, LLC (www.falconheadcapital.com), a private equity firm established in 1998 to provide investors with significant long-term capital appreciation by investing globally in consumer-focused businesses in the leisure, lifestyle, recreation and related categories. In addition to Extreme Fitness, Falconhead Capital's current and prior portfolio include, among others, Growing Family, Inc., Escort, Inc., National Powersport Auctions, Premier Salons International, Maritime Telecommunications Network, and ESPN Classic Europe. For more information, please visit www.extremefitness.ca

SOURCE Extreme Fitness, Inc.

For further information:

For more information about the ExtreME 60-Day: The Ultimate Body and Lifestyle Challenge please contact Alison Stephens, Extreme Fitness Public Relations at 416-303-0947 or alisons@extremefitness.ca.

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Extreme Fitness, Inc.

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