TORONTO, Sept. 6, 2011 /CNW/ - This year a number of high-profile
Canadian celebrities are lending their star-power to CIBC's 2011
Canadian Breast Cancer Foundation CIBC Run for the Cure campaign,
joining the 170,000 Canadians who participate to support a cause that
is important to them. ET Canada's Rosey Edeh, Canadian actress Lisa Ray
and Olympic medalists Catriona Le May Doan, Cheryl Pounder and Heather
Davis are featured in CIBC's ads encouraging Canadians to register for
the event on Sunday, October 2.
"We are thrilled that these high profile Canadian women are lending
their names and celebrity status to the CIBC Run for the Cure to help
continue to build awareness for this very important cause," said Veni
Iozzo, CIBC's Senior Vice-President of Marketing and Strategy.
"With breast cancer impacting the lives of so many Canadians, including
our colleagues, clients and loved ones, CIBC is very proud this year to
mark our 15th Anniversary as title sponsor of the CIBC Run for the
Cure. Last year's event raised a record $33 million dollars to support
the Foundation's vision of creating a future without breast cancer."
Rosey Edeh, one of the hosts of Entertainment Tonight Canada and a three-time
Olympian, is running to raise awareness and to inspire others to run as
well. Rosey has signed on to promote the CIBC Run for the Cure and, in
addition to being featured in CIBC's ads, will be encouraging her
fellow hosts and celebrity friends to participate.
Well-known Bollywood actress, Lisa Ray, who lives in Toronto and has also been featured in mainstream movies
like the Oscar-nominated film Water, has personally been affected by
cancer. Lisa is lending her support to CIBC's print and online
Olympic bronze medalist Heather Davis is running for her best friend's mom. Heather, a CIBC Marketing
Director who earned a bronze medal in the women's coxed eights final at
the Sydney Olympics in 2000, is featured on CIBC branch posters and
print ads. Heather will also participate in CIBC's official Think Pink
Week employee kick off event at Commerce Court on September 13.
"The Run for the Cure is very important to me because my best friend
lost her mom - Diane - to breast cancer," said Heather. "I run each
year to honour her memory and to raise funds so that one day we can
achieve a future without breast cancer."
Two-time Olympic gold medalist Catriona Le May Doan, who won back-to-back gold medals in the 500 metre speed skating event
at the Nagano and Salt Lake City Olympics, is running so her young
daughter Greta won't have to. Catriona is featured in CIBC's billboard,
print and online ads.
Cheryl Pounder, who won back-to-back gold medals in women's hockey at Salt Lake City
and Torino, is running for her mom, a breast cancer survivor. Cheryl is
featured in CIBC's print ads.
"My Mother was diagnosed with breast cancer over 13 years ago. I watched
her brave journey through treatment and the courage she showed coming
out of it," said Cheryl. "She is my hero...she worked full time through
full blown chemotherapy and radiation. My message to others is to have
the courage to fight this disease, and my hope is that my daughters and
their Mommy won't be affected by it."
Heather, Cheryl and Rosey will be joining CIBC on Run day in Toronto
this year on Sunday, October 2 and Catriona will be running in her
hometown of Calgary.
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for
the Cure remains the largest, single-day, volunteer-led national event
in support of creating a future without breast cancer. In 2010, close
to 170,000 participants raised $33 million to fund innovative breast
cancer research, education and awareness programs. On Sunday, October
2, 2011, this national movement will connect participants and
volunteers in 59 communities across the country to support our vision
of creating a future without breast cancer. For more information, visit
CIBC is committed to supporting causes that matter to our clients,
employees and our communities. We aim to make a difference in
communities through corporate donations, sponsorships and the volunteer
spirit of employees. With a strategic focus on youth, education and
health, and employee commitment to causes including the Canadian Breast
Cancer Foundation CIBC Run for the Cure, the CIBC Children's Foundation
and United Way, we are investing in the social and economic development
of communities across the country. In 2010, $33.7 million was
contributed through the CIBC group of companies to charitable and
non-profit initiatives in Canada, supporting a wide variety of
national, regional and local organizations. To learn more, visit www.communitymatters.cibc.com.
About the Canadian Breast Cancer Foundation - 25 Years of Progress
For the last 25 years, the Canadian Breast Cancer Foundation has been at
the forefront of a nation-wide movement to raise awareness and mobilize
action on breast cancer. Today, the Foundation is the leading
organization in Canada dedicated to creating a future without breast
cancer. Since 1986, from coast to coast, we have invested over $230
million to fund vital research, education and health promotion programs
that have led progress in breast cancer prevention, diagnosis,
treatment and care. Visit cbcf.org and join the movement.
Image with caption: "Heather Davis, Olympic Rower Bronze Medalist, CIBC Employee (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20110906_C8694_PHOTO_EN_2823.jpg
Image with caption: "Cheryl Pounder, Two-Time Olympic Gold Medalist, Women's Hockey (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20110906_C8694_PHOTO_EN_2824.jpg
Image with caption: "Rosey Edeh, Senior Reporter, Entertainment Tonight Canada (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20110906_C8694_PHOTO_EN_2825.jpg
Image with caption: "Catriona Le May Doan, O.C., Two-Time Olympic Gold Medalist, Speed Skating (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20110906_C8694_PHOTO_EN_2826.jpg
Image with caption: "Lisa Ray, Actress, Cancer Graduate (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20110906_C8694_PHOTO_EN_2827.jpg
For further information:
Media contact: Kevin Dove, Senior Director, External Communications & Media Relations, 416-980-8835.