OTTAWA, Feb. 1 /CNW/ - CBC/Radio-Canada today outlined its strategy for
the future. Everyone, Every way sets out what Canadians can expect from their public broadcaster over
the next five years.
"We want to be recognized by Canadians as the leader in expressing
Canadian culture and enriching democracy on their behalf," said Hubert
T. Lacroix, President and CEO of CBC/Radio-Canada. "This is what will
drive all of our actions over the next five years."
Everyone, Every way is about the future of public broadcasting in Canada. It's about
transformation in the midst of a technological revolution, and about
evolving alongside a changing country. It's a strategy that binds CBC
and Radio-Canada around common priorities. But, it also respects the
reality that execution of the strategy needs to be tailored to the
uniqueness of their respective markets.
Over the next five years, CBC/Radio-Canada will strengthen its
commitment to original, innovative, high-quality Canadian content. We
will also commit to airing at least 10 signature events per year in
English and in French — events like Live Right Now and Concert inaugural de la nouvelle salle de concert de Montréal avec l'OSM
— which bring Canadians together in large numbers, are delivered on
multiple platforms, and have a meaningful impact on participants and
CBC will be looking to expand its regional footprint, launching new
radio stations, introducing new local websites and services, and
increasing regional news and programming. Radio-Canada will enhance its
presence in regional life by producing engaging local programming that
can then be used for broadcast nationally, by delivering more local and
regional news, and by providing more local French-language content on
regional websites, especially those outside of Quebec.
And, in an evolving digital and on-demand world, CBC/Radio-Canada will
continue its leadership in new platforms and digital services, doubling
our investment over the next five years.
"The way forward will be about seizing the tremendous opportunity we
have before us to truly change our relationship with Canadians on a
national, community and personal level," says Lacroix. "We can't be all
things to all people, but we can and must in some way be something for,
and mean something to every Canadian. Everyone, Every way is our commitment to Canadians, and it's the measure by which we want
to be judged. We will meet their expectations. Nothing less."
CBC/Radio-Canada will deliver on this commitment in four ways: by
creating and delivering original and innovative, quality Canadian
content; by reflecting and drawing together all Canadians; by actively
engaging with audiences; and, by being cost-effective and accountable.
To evaluate progress, we have developed metrics to track and assess our
performance by service and genre against the strategy twice a year.
Take a closer look at Everyone, Every way www.cbc.radio-canada.ca/strategy2015
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
Aboriginal languages, plus seven languages for international audiences.
In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians
and being at the centre of the democratic, social and cultural life of
For further information:
Director, Communications Services and Corporate Spokesperson