European Media Enterprise Axel Springer AG Launches Eurobridge Inc.

New Firm Primarily Pioneers Hands-on Consultancy Services to Bring Consumer Goods and Services Into European Markets

NEW YORK, Jan. 14 /CNW/ - Axel Springer AG, one of the leading European media enterprises, has launched its new subsidiary Eurobridge Inc. to help small and medium-sized companies bring their lifestyle-centric consumer goods and services into European marketplaces. Eurobridge has already established office locations in 14 different countries including the United Kingdom, Switzerland, France, Spain, and Poland. Privileged by its parent company's 60 years of consumer marketing experience, Eurobridge provides a successful combination of expert, up-to-date knowledge of European markets plus an extensive business network throughout the continent.

"It is about time we seize the opportunities offered across the continent by simplifying the process of launching and establishing lifestyle-centric products and services. We look forward to applying our resources, such as our continuous analysis of developing consumer trends and our established marketing tools, to help our international clients establish a firm foothold in Europe," says Eurobridge's President and CEO, Daniel Biene.

Eurobridge pioneers a hands-on approach by taking over in-house strains and providing all elements needed until complete implementation into the market, thus enabling cost-efficient, low-risk market entries. It applies its special expertise to consumer products and services.

"Our firm identifies unique niches throughout Europe that offer promising opportunities for smaller businesses," says Eurobridge's Senior Vice President and Head of U.S. Operations, Christian Kalweit. "German consumers, for example, show great interest in new alternative beverages offering added-value health benefits. In Scandinavia, France and Switzerland, consumers are increasingly attracted to natural cosmetics, a trend that prompts Spanish manufacturers to use grapes as a new ingredient in their products."

Unlike merely strategic consulting firms, Eurobridge guides their clients through every step of the way, starting with the assessment of a viable market target, up through cultural adaptations and operational barriers such as legal issues and language translations. Ongoing monitoring of the client's marketing results by local experts on the ground offers country-specific insights to assess results.

"With our identification of upcoming trends and niches in the market, along with Eurobrige's hands-on approach, we finally close any gaps of uncertainties. Companies from within and outside of Europe have asked us for such services in recent years, and we are happy to now open Europe's door to success for our clients," says Biene.

About Axel Springer AG: Axel Springer is Europe's leading multimedia corporation with an integrated offering of print, online and web TV products. With over 230 newspapers and magazines, more than 80 online offerings for various interest groups and information needs, as well as its holdings in television and radio stations, Axel Springer is active in a total of 36 countries.

SOURCE Eurobridge Inc.

For further information:

Eurobridge Inc.
286 Madison Avenue,
New York, NY 10017
Tel: +1-212-683-2657

Profil de l'entreprise

Eurobridge Inc.

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