New Firm Primarily Pioneers Hands-on Consultancy Services to Bring
Consumer Goods and Services Into European Markets
NEW YORK, Jan. 14 /CNW/ - Axel Springer AG, one of the leading European
media enterprises, has launched its new subsidiary Eurobridge Inc. to
help small and medium-sized companies bring their lifestyle-centric
consumer goods and services into European marketplaces. Eurobridge has
already established office locations in 14 different countries
including the United Kingdom, Switzerland, France, Spain, and Poland.
Privileged by its parent company's 60 years of consumer marketing
experience, Eurobridge provides a successful combination of expert,
up-to-date knowledge of European markets plus an extensive business
network throughout the continent.
"It is about time we seize the opportunities offered across the
continent by simplifying the process of launching and establishing
lifestyle-centric products and services. We look forward to applying
our resources, such as our continuous analysis of developing consumer
trends and our established marketing tools, to help our international
clients establish a firm foothold in Europe," says Eurobridge's
President and CEO, Daniel Biene.
Eurobridge pioneers a hands-on approach by taking over in-house strains
and providing all elements needed until complete implementation into
the market, thus enabling cost-efficient, low-risk market entries. It
applies its special expertise to consumer products and services.
"Our firm identifies unique niches throughout Europe that offer
promising opportunities for smaller businesses," says Eurobridge's
Senior Vice President and Head of U.S. Operations, Christian Kalweit.
"German consumers, for example, show great interest in new alternative
beverages offering added-value health benefits. In Scandinavia, France
and Switzerland, consumers are increasingly attracted to natural
cosmetics, a trend that prompts Spanish manufacturers to use grapes as
a new ingredient in their products."
Unlike merely strategic consulting firms, Eurobridge guides their
clients through every step of the way, starting with the assessment of
a viable market target, up through cultural adaptations and operational
barriers such as legal issues and language translations. Ongoing
monitoring of the client's marketing results by local experts on the
ground offers country-specific insights to assess results.
"With our identification of upcoming trends and niches in the market,
along with Eurobrige's hands-on approach, we finally close any gaps of
uncertainties. Companies from within and outside of Europe have asked
us for such services in recent years, and we are happy to now open
Europe's door to success for our clients," says Biene.
About Axel Springer AG: Axel Springer is Europe's leading multimedia
corporation with an integrated offering of print, online and web TV
products. With over 230 newspapers and magazines, more than 80 online
offerings for various interest groups and information needs, as well as
its holdings in television and radio stations, Axel Springer is active
in a total of 36 countries.
SOURCE Eurobridge Inc.
For further information:
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New York, NY 10017