CALGARY, June 27, 2011 /CNW/ - Bridgewater Bank and its credit card
supplier, CPI Card Group, have been recognized with a Canadian
innovation award for their new credit card, which won't clutter
landfills after it expires.
Bridgewater Bank's Canadian Automobile Association (CAA) MasterCard
credit card is the first of its kind in Canada which is biodegradable
in a landfill. The card is also equipped with the latest Chip and PIN
technology features to provide added security and fraud protection.
CAA clubs, representing more than four million Canadians, offer the
Bridgewater Bank credit card exclusively, which allows members to earn
valuable CAA Dollars that can be used towards some of life's
necessities as well as CAA products and services.
"This award means a lot to Bridgewater Bank. This is our first credit
card product and we're proud to be able to bring an innovative and
eco-friendly solution to our customers," says Peter O'Neill, chief
operating officer of Bridgewater Bank. "Innovation drives our business
and it's wonderful to be recognized in this way."
"CAA is pleased that a bank owned by the Alberta Motor Association (AMA)
is now providing innovative MasterCard credit card products to so many
of our members across Canada," says Tim Shearman, president of CAA.
"Bridgewater Bank understands the needs of our members and is focused
on providing a high level of member care."
"CPI Card Group is dedicated to research and development that drives
innovation, leading to new products that assist our clients to better
compete in the marketplace," said Anna Rossetti, business leader of CPI
Card Group's Canadian Operations. "Working closely with MasterCard and
Bridgewater Bank, CPI was able to meet the rigorous EMV standards* and
cater to the environmentally-conscious consumer."
The award comes from Advanced Card Technologies (ACT), an international
association for the advancement of card technologies.
"Innovation is the foundation for the future of any market," says
Catherine Johnston, president and chief executive officer of ACT." From
26 nominations, only eight awards were given, so CPI and Bridgewater
Bank are to be congratulated for their innovative work in banking and
*Note: EMV international Chip card standards, developed by Europay,
MasterCard and Visa, ensure that cardholders globally benefit from this
Bridgewater Bank, a schedule one chartered bank, manages a portfolio of
close to $3.5 billion in residential mortgages, savings solutions and
MasterCard® products. Operating since 1997, Bridgewater Bank's main office in
Calgary, Alberta has over 200 employees proudly serving more than
60,000 customers across Canada. Bridgewater Bank is a wholly owned
subsidiary of the Alberta Motor Association (AMA). For more
information, visit bridgewaterbank.ca
The Alberta Motor Association (AMA) is the largest membership
organization in Alberta, representing more than 908,000 members. As a
leading advocate for traffic safety, travel and consumer protection,
crime prevention, and the environment, AMA represents the interests of
its members and the motoring public to industry and all levels of
government. Visit www.ama.ab.ca to learn more about AMA's products, services and member advocacy
CPI, a global leader in financial, commercial and identification card
production and related services, offers a single source for card
production, data personalization, security packaging, and card
fulfillment services. CPI is a certified producer of products and
services under the VISA, MasterCard, American Express and Discover card
association brands. CPI has seven production facilities in the United
States, Canada and Western Europe and offers the largest network of
certified secure facilities in North America. For more information,
A copy of this News Release can be found on our website at: www.ama.ab.ca/newsroom
SOURCE Alberta Motor Association (AMA)
For further information:
or for pictures of the new biodegradable card, contact: