Roadside worker safety awareness campaign
BURNABY, BC, June 14, 2011 /CNW/ - Every day thousands of workers in
British Columbia work in the "Cone Zone," potentially high-risk
environments in close proximity to traffic.
They include municipal workers, landscapers, flag people, tow-truck
drivers, road-construction and road-maintenance workers,
telecommunications and utility workers, and emergency and enforcement
To make drivers more aware of the dangers, today, the Work Zone Safety
Alliance has launched the "Cone Zone" campaign, a road safety
initiative that encourages drivers to take care when driving near
"Safety is our number one priority and the ministry and our contractors
work very hard to ensure both the safety of motorists and workers on
all our projects throughout the province," notes Transportation and
Infrastructure Minister Blair Lekstrom. "It's going to be a busy
construction season on and around our highways, so please drive with
caution around roadside workers."
In the last ten years, 386 WorkSafeBC claims were made by workers --
typically working in Cone Zones -- who were struck by motor vehicles.
Of the claims, 46 percent were classified as serious injuries and 3
percent resulted in the death of the worker.
"Many times drivers don't associate traffic cones with worker safety,"
says Donna Wilson, WorkSafeBC vice-president of industry services and
sustainability, "but it very much is. In collaboration with our
partners, this initiative can help to reduce these dangers and the risk
of injury to workers."
The campaign will focus on messages around reducing driving speed,
avoiding driver distraction, and instilling respect for the roadside as
a workplace. The objective of the campaign is to reduce the number of
deaths and injuries of workers by increasing awareness of the
vulnerability of people working at the side of the road in the "Cone
"The safety of all road users is the goal here," says Allan Lamb,
executive director of the BCAA Road Safety Foundation. "Too many flag
people, tow-truck drivers, emergency response workers and others have
been killed or injured while doing their job. The road is their
workplace and deserves the same level of safety as any other
The summer months see an increase in roadside work throughout the
province. The "Cone Zone" message expands beyond the messages of two
other initiatives -- WorkSafeBC's "Slow Down" signage campaign aimed at
large construction projects, and the provincial government legislation
that requires drivers to "slow down and move over" when approaching
emergency vehicles stopped at the side of the road -- to encompass all
The Cone Zone campaign is a joint provincial initiative supported by
organizations committed to improving the safety of roadside workers.
They are BCAA Road Safety Foundation, BC Ambulance Service, BC
Construction Safety Alliance, BC Flagging Association, BC Hydro, BC
Landscape and Nursery Association, BC Municipal Safety Association,
B.C. Road Builders and Heavy Construction Association, FortisBC, ICBC,
Ministry of Public Safety and Solicitor General, Ministry of
Transportation and Infrastructure, Telus, The Community Against
Preventable Injuries, Vancouver Fire and Rescue Services, Lower
Mainland police, and WorkSafeBC.
When you enter the "Cone Zone," reduce your speed, pay attention, and be
respectful of the roadside workers and their workplace. For more
information about roadside worker safety visit WorkSafeBC.com or www.BCAATSF.ca.
Image with caption: "Slow down and drive with care when approaching a "Cone Zone". (CNW Group/BCAA Road Safety Foundation)". Image available at: http://photos.newswire.ca/images/download/20110614_C5980_PHOTO_EN_01.jpg
SOURCE BCAA Road Safety Foundation
For further information: