$100,000 donation to Evergreen and consumer pledge program for positive
acts to launch new brand platform, now that's positivenergy™
To view the Social Media Release, click here: http://smr.newswire.ca/en/energizer-holdings/energizer-challenges-canadians-to-a-positive-mind-shift
TORONTO, May 19 /CNW/ - In its commitment to strengthening communities, Energizer Canada Inc. announces a $100,000 donation to Evergreen and a national campaign to support Evergreen in its efforts to drive
energy conservation and create and sustain green spaces across Canada.
Energizer is challenging Canadians to pay forward their own positive
energy by taking the now that's positivenergy pledge to drive additional donations from Energizer to Evergreen.
"Energizer's support of Evergreen's community efforts to strengthen and
green their neighborhoods is inspiring," says Geoff Cape, executive
director of Evergreen. "The cumulative effect will have a huge positive
impact on the environment and contributes to a cooperative spirit
within our society. I encourage everyone to get involved."
Under the banner now that's positivenergy, Energizer is launching a pledge campaign for Canadians to "Do Something Little. Help Something Big." The program is a rally for positive acts that will help foster a better
environment and community for everyone, from turning off lights to
donating books to the local library to cleaning up litter on the way
home. Energizer will communicate the program to consumers in-store and
direct them online to www.nowthatspositivenergy.ca where they can make pledges and activate additional donations of $1.00
per positive act from Energizer to Evergreen.
"We believe that everyone has the power to make a positive impact on the
world around them, and that we're exponentially more effective when we
work together as a team," says Kent Hatton, Brand Group Director,
Energizer Canada Inc. "Energizer does it through the products we make and the programs we support, where performance and responsibility are
paramount. With our new brand platform, now that's positivenergy, and our donation to Evergreen, we hope to inspire Canadians to unite
with a fresh attitude and a mutual commitment to make small changes
that will benefit the entire community."
Examples of "Do Something Little. Help Something Big."
Take shorter showers. A 10-minute shower can use more than 50 gallons of water. (Source: Aspen Energy Conservation)
Plant a tree. Studies show that hospital patients with a window view of trees
recovered significantly faster and with fewer complications than
comparable patients without access to such views. What's more, one
large tree can provide a day's oxygen for up to four people. (Source: Tree Canada)
Recycle. Recycling one-aluminum can saves enough energy to power a computer for
3 hours or watch TV for one hour. (Source: Bright Hub) Support your local food bank. The number of people in Canada assisted by a food bank in March 2010 was
867,948, the highest level on record. (Source: Food Banks Canada)
Turn off the lights. Turning off the lights in one classroom for one hour keeps more than two
pounds of pollutants out of the environment. (Source: Bright Hub)
Energizer's support of Evergreen is the latest move in its history of
giving back to Canadian communities, including support of Girl Guides of Canada, Scientists in School, ABC Life Literacy Canada, as well as numerous grass roots organizations.
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SOURCE Energizer Holdings, Inc.
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