Employers Council announces upcoming launch of a Bold Campaign to stimulate private investment and create wealth for the benefit of all Quebecers

MONTREAL, April 18 /CNW Telbec/ - The Quebec Employers Council took advantage of its annual general meeting to announce the launch next fall of a Bold Campaign aimed at promoting private investment in Québec in the coming years to create conditions that would enable Québec society to prosper. More than 200 business leaders were on hand for the launch announcement, as were many notable guests, including Quebec Premier Jean Charest, Finance Minister Raymond Bachand, Economic Development, Innovation and Exportation Minister Clément Gignac and Labour Minister Lise Thériault.

"During the last recession, public authorities invested massively in such areas as infrastructures, employment, manpower training and aid to businesses," stated Quebec Employers Council president, Yves-Thomas Dorval. "Now private enterprise needs to take up the mantle. But the challenge we have to meet in terms of private investment is marked by a certain uneasiness tied to economic uncertainty and some persistent structural problems in the Québec economy, particularly in terms of attributing significant value related to wealth, economic growth, productivity, innovation and entrepreneurial succession. Thus, the Bold Campaign strives to spark a massive movement to encourage private investment in Québec and thereby create the wealth from which all Quebecers will benefit in the short and long term."

As part of the Bold Campaign, which officially gets underway at the end of September, Québec business leaders will be asked to deliver their personal remarks focusing on four major areas (financial capital, human capital, technological capital, social capital) addressing the need for the private sector to invest in different strategic spheres, so that businesses can contribute more to overall prosperity. Their remarks will be circulated in various communication outlets (advertisements, reports in the media, web postings, in social media, etc.).

2010, an outstanding year for the Employers Council

At the general meeting, the Council president unveiled the organization's annual activity report and provided an account of the Council's achievements in 2010. He also spoke about the challenges that await employers in the coming year.

"From every standpoint, 2010 has been a memorable year for the Quebec Employers Council," said Mr. Dorval. "Again this year, 41 years after it was founded, the organization demonstrated its leadership, credibility and relevance as the spokesperson of the Québec business community, to governments, employers, unions and media, and to the general public. Whether it is about occupational health and safety matters, labour relations, public finances, both federally and provincially, training or responsible use of natural resources (to name just a few), the Employers Council has weighed in on the main issues that have interested Quebecers over the last several months. The fact that the Québec Employers Council's presence in the media increased by more than 140% in 2010 compared to 2009 attests to the Council's spokesperson status."

While the 2011 calendar year is already well underway, and the Employers Council has been active on a number of fronts since January, there are many challenges employers will have to contend with in the coming months. Some of these issues include updating the occupational health and safety plan, reform in the labour relations system  (particularly in the construction industry), matching training with job-market requirements, the economic integration of immigrants, participation in the job market by experienced workers aged 55 and over, pension plans, regulatory and administrative   simplification, controlling public spending, payroll taxes, innovation and entrepreneurship.

"The Employers Council is well placed to boldly, energetically and ardently tackle these many challenges that await employers in the coming year," declared Mr. Dorval. "This is why I invite the entire Québec community to unite with us in 2011 for prosperity, so that the Employers Council is, more than ever, the indispensable point of reference in the Québec business community."

The Quebec Employers Council's 2010 activity report is available on the organization's website (www.cpq.qc.ca).

The Quebec Employers Council brings together many of Québec's largest companies and the vast majority of sector-based employers' groups, making it Québec's sole employer federation.

SOURCE Conseil du patronat du Québec

For further information:

Patrick Lemieux
Advisor - Communications
Cell. : 438 886 9804

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