Eight-Year-Old Penelope's Election Campaign Launches at Queen's Park Today

Aims to increase environmental awareness during provincial election

TORONTO, Sept. 1, 2011 /CNW/ - On Thursday, September 1st at 10:30AM at Queen's Park, Environmental Defence will be launching Penelope4Ontario.ca, a non-partisan campaign centred on Penelope, an eight-year-old girl who will be touring the province asking Ontarians to vote for her future on October 6th. She is also asking the party leaders to strengthen their commitments to clean air and water, green energy and the Greenbelt.  She will be unveiling a report card on the party environmental platforms once all have been released.

"We simply cannot leave worrying about the future to politicians," said Penelope. "My campaign will make sure the environment is on the top of the agenda this provincial election. Us kids have our future to think about."

WHERE:  Queen's Park in front of the Legislative Building

WHEN:  10:30AM on Thursday, September 1, 2011

SPEAKERS:  Penelope and Dr. Rick Smith, Executive Director, Environmental Defence

VISUALS:  Campaign vehicle unveiling in front of a crowd of parents and children holding placards and cheering on Penelope as she kicks off her campaign; Penelope's campaign message / launch video; photos of Penelope touring Ontario


Through Penelope4ontario.ca, Environmental Defence aims to bring attention to the environment this election, in order to ensure a greener, healthier and prosperous life for future generations of kids and adults in Ontario.

"We have made some great strides in this province when it comes to environmental leadership," said Dr. Rick Smith, Executive Director of Environmental Defence. "This includes a world-class Greenbelt that protects forests, wetlands and prime agriculture, a pesticide ban that keeps our water safe and a Green Energy Act that positions us as a world leader in the clean energy future. These are great things for our kids to inherit. We can't let that slip away this election and that's why we are supporting Penelope's campaign."

The campaign website, Penelope4Ontario.ca, features Penelope's campaign video, documenting her tour of Ontario. It will also feature a report card of parties' environmental commitments once all the parties have released their platforms. Site visitors can pledge their votes for the environment, because "you can't really vote for a kid, but you can vote for her future." Penelope will continue her Ontario tour from September 1 - October 5, where she will be making speaking appearances, meeting the public, and handing out campaign buttons. The complete schedule will be available at Penelope4Ontario.ca.

About Environmental Defence (www.environmentaldefence.ca): Environmental Defence is Canada's most effective environmental action organization. We challenge, and inspire change in government, business and people to ensure a greener, healthier and prosperous life for all.

SOURCE Environmental Defence

For further information:

For more information or to arrange an interview, please contact:
Stephanie Kohls, Environmental Defence, 416-323-9521 ext. 232; 647-280-9521 (cell); skohls@environmentaldefence.ca

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