Dynamite apparel brand launches its new fragrance trilogy this Fall

MONTREAL, Sept. 20, 2011 /CNW Telbec/ - Leading Canadian fashion brand Dynamite announces the launch of its new fragrance trilogy: Flirty, Sexy and Edgy.  The fragrances not only mirror traits of the brand's personality, but the ingredients and layers also reflect the Dynamite customer's multi-faceted spirit.  The purse size format in which the trilogy has been launched corresponds perfectly to the customer's mobile, active, modern lifestyle; her fragrance will follow her from the office to a glam night out.

"Perfume is a vehicle of moods and aspirations - it conveys emotions and states of mind.  The names attributed to the different olfactory signatures are closely intertwined with that of our brand's DNA.  The three distinct fragrances capture seductive traits which will leave her with different impressions, and enhance her connection with the brand'', states Brad Cunningham, Senior Vice-President, Merchandising, for the Dynamite brand.

Flirty, Sexy and Edgy

Flirty - A gourmand blend of freesia and heliotrope top notes, coconut milk, lilac and blond wood middle notes and creamy vanilla, sandalwood and musk end notes, this scent is undeniably projects a sweet and youthful energy.

Sexy - A seductive blend of mandarin, blood orange and peach top notes, jasmine, orange blossom and apricot middle notes and sandalwood, vanilla, and musk end notes, this scent truly oozes sensuality and femininity.

Edgy - A modern blend of lemon and green apple top notes, rose, peach and blond wood middle notes and musk, moss and sandalwood end notes, this scent echoes an addictive urban, fresh vibe.

The eau de toilette fragrance trilogy will be available in a 10ml format, retailing at $11.90 each.  The fragrances will be available in all Dynamite stores across Canada, this September.

About Dynamite: 

Dynamite, the sexy lifestyle brand, has become a very sought after brand by Canadian fashionistas across the country.  The brand offers affordable trends that allow customers to go from the office to a glam night on the town, or a casual weekend, with an urban flare.

Dynamite: Playful, modern, bold and downright sexy!

About Groupe Dynamite Inc.:
After 35 years in the fashion industry, Groupe Dynamite Inc. has successfully launched some of the most renowned fashion brands in Canada, Dynamite and Garage. This spirited group creates, designs, markets and distributes from its Head Office located in Montreal, Quebec. It operates more than 260 stores in Canada and worldwide and employs more than 4,500 people. A passionate team continues to lead the expansion in Canada, the United States, and abroad.

Image with caption: "Dynamite apparel brand launches its new fragrance trilogy this Fall (CNW Group/GROUPE DYNAMITE INC)". Image available at: http://photos.newswire.ca/images/download/20110920_C4819_PHOTO_EN_3487.jpg


For further information:

Joëlle Rondeau,
Marketing Coordinator, Groupe Dynamite Inc.
514.733.3962 x513

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