"DYN-O-MITE!" The 70s are Back!

Pepsi ThrowbackTM available for a limited time in Canada

MISSISSAUGA, ON, Jan. 27 /CNW/ - Get out your bell-bottoms and disco 45 records, PepsiCo Beverages Canada is giving consumers a blast from the past with the introduction of Pepsi Throwback soft drink in stores today for a limited time only!

Featuring iconic retro graphics, Pepsi Throwback will appeal to today's youth who love all things vintage while igniting feelings of nostalgia in Canadians who fondly remember the 1970s from "the first time around". 

Pepsi Throwback is sweetened with real sugar, and features more vanilla and caramel notes, giving consumers a unique tasting experience transporting new and seasoned Pepsi drinkers to one of the most diverse eras of the last century.

"Those of us who lived through it remember the 70s fondly as a time of great extremes - everything from disco and punk to leisure suits and torn t-shirts," said Robb Hadley, Director of Enjoyment and Transformation, PepsiCo Beverages Canada. "And the generations since the 70s can't seem to get enough of its outrageous contrasts. Whatever your memories or thoughts of the 70s, one look at Pepsi Throwback takes you there smiling."

Pepsi Throwback soft drink's vintage packaging is based on a replica of a Pepsi can from 1971. The look is cool, classic, strong, simple and unmistakably vintage. Consumers will find Pepsi Throwback in stores coast-to-coast beginning this week in 355 mL cans, 12-pack cases and 591 mL bottles. It will be here for a limited time only, so retro fans will need to pick it up before it's all gone!

About PepsiCo Canada and the Pepsi Brand
PepsiCo's businesses in Canada are organized in two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses. The Pepsi brand has been bringing fun and refreshment to Canadian consumers for over 75 years. For more information, please visit www.facebook.com/pepsicanada or follow us on twitter @PepsiCanada.

About PepsiCo, Inc.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different lines that each generate more than $1 billion in annual retail sales. Our main business - Frito-Lay, Quaker, Pepsi Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues nearly $60 million, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com

SOURCE PepsiCo Canada

For further information:

please contact:
Kelly Mansell / Matt Juniper
Kelly@PraxisPR / Matt@PraxisPR.ca
905-949-8255 x 221 / 225


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