Coalition for a Safer 63 and 881 promote signing a personal pledge to
educate and inspire safe driving habits
FORT MCMURRAY, AB, Nov. 22, 2013 /CNW/ - Pledge to never make a grown
man cry. Pledge to never wish you had died instead. Pledge to never
know how gut-wrenching guilt is. These are moments no one ever wants to
experience. And this is why 27 oil sands developers, pipeline
companies, industry groups, regional municipalities, safety
organizations and the media in the Regional Municipality of Wood
Buffalo are urging people to pledge to their loved ones to do their
part for a safer journey on Highways 63 and 881.
Coalition for a Safer 63 and 881 board representatives as well as
Melissa Blake, mayor of the Regional Municipality of Wood Buffalo, Bob
Couture, RCMP superintendent and Darby Allen, regional fire chief, will
join together today to personally take the pledge to be a safer driver.
During the signing, Mayor Blake will issue a proclamation recognizing
November 22, 2013 as Pledge Day urging drivers "to do all that they can
to arrive safely at their destination and ensure the safety of others
traveling along these two highways."
Later, Coalition members and volunteers will be attending the Oil Barons
game to get hockey fans to sign The Pledge in person.
"Highways 63 and 881 have seen hundreds of vehicle-related injuries and
dozens of fatalities over the years. The situation is not without hope,
but it requires commitment from each and every traveler of our
highways," said Mayor Blake. "I applaud the Coalition for a Safer 63
and 881 for its efforts to raise awareness around driving behaviour."
"The Pledge campaign headlines and messages make people stop and think
about their actions and the possible outcomes that may occur if they
don't take the proper steps for a safer journey. The Pledge outlines
the most important actions you should take before you get on the road
and while you are driving," said Debbie Hammond, executive director of
the Coalition for a Safer 63 and 881. "By participating and taking The
Pledge we hope that drivers will make a public promise to someone they
love to change driving behaviours, because one death is one too many."
Individuals can now sign up at thepledge.ca to get resources that will help them share their commitment on social
media and through email. Printed pledge forms are also available
through local Coalition members and at Country 93.3 and Rock 97.9. Once
The Pledge is signed, the individual will then be prompted to share the
promise to be a safer driver with their loved ones and their social
networks. Pledgers will also receive a gear shift band that reminds
them of their commitment while in their vehicles.
"We want everyone to share the word and connect with their broader
social networks to allow pledgers to post on their Facebook timelines,
tweet their friends or retweet Coalition messages," said Lauren
Stewart, Coalition communications committee chair and manager of
external communications at ConocoPhillips Canada. "These individuals
will join ConocoPhillips and more than 20 other organizations in
sharing their commitment to change driving behaviour."
Said Hammond, "It starts with you: Your commitment to being a safe
driver ― every time you take control of the wheel."
About the Coalition for a Safer 63 and 881
The tragedies on Highways 63 and 881 point to the need for change, and
twinning the highways are only part of the solution. The other part is
changing how we drive. That's where the Coalition for a Safer 63 and
881 comes in. We engage and educate drivers, helping them identify
their dangerous driving habits and offering them safe alternatives. Our
members range from oil sands developers, pipeline companies and
industry groups to regional municipalities, safety organizations and
the media. We come from different backgrounds but have one important
thing in common: a goal to make Highway 63 and Highway 881 safer for
our families, friends, employees and stakeholders.
SOURCE: Coaltion for a Safer 63 and 881
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