HALIFAX, May 24, 2011 /CNW/ - DHX Media (TSX: DHX), a leading
international producer and distributor of mainly children's television
programming and interactive content, is pleased to announce that its
hit preschool series Rastamouse has been licensed to EMI Music for a new album to be released on July
In the four months since its launch, Rastamouse has quickly developed
into one of the most popular children's shows in the UK where it airs
on CBeebies and BBC2. Based on the successful range of books by Michael
De Souza and Genevieve Webster, the critically acclaimed TV series
follows the adventures of cool, music-making, skateboarding,
crime-fighting Rastamouse & Da Easy Crew as they share their philosophy
of 'Makin' a Bad Ting Good'. The official YouTube channel for
Rastamouse has received over 750,000 views.
About the Album: Rastamouse - 'Makin' a Bad Ting Good'
Music is a crucial element of the TV series. Reggae, rap and hip-hop
feature prominently and most stories have strong musical themes. The
brilliant new album features extended versions of super cool reggae
tunes from the smash hit TV children's animation series. Rastamouse is
voiced by actor / presenter / DJ Reggie Yates, who appears on the first
single 'Ice Popp' and other tracks.
The album release will be preceded by the fantastic, fun, summer reggae
sound of Rastamouse single 'Hot Hot Hot', to be released on 26th June, following Rastamouse & Crew's live appearances at the 2011
Glastonbury Festival. The single comes with accompanying promo video
and features hot new vocals from Scratchy. Rastamouse is also on the
bill for the Lollibop Festival, Regent's Park (5th-7th August) with other appearances to be announced shortly.
The official, brand-new, interactive website: www.rastamouse.com
The official Facebook page: http://www.facebook.com/?ref=home#!/pages/Rastamouse/150717518317027
The official You Tube channel: http://www.youtube.com/user/RastamouseCompany?blend=7&ob=5
Rastamouse, the animated music series based on the critically acclaimed
books by Genevieve Webster and Michael De Souza, launched on CBeebies
in January 2011 and has since engaged a following of preschoolers and
parents alike. The series features Rastamouse, Scratchy and Zoomer of
Da Easy Crew, the mystery-solving, reggae-playing band who live by
their motto "redemption, not retribution." A Rastamouse Company
Production for CBeebies, Rastamouse is produced by Greg Boardman and
Eugenio Perez of Three Stones Media, in association with Dinamo
Productions, Little Roots and DHX Media, which handles worldwide TV
sales (excluding the UK) and worldwide licensing and merchandising.
The production is supported by the Wales Creative IP Fund. Visit www.rastamouse.com and follow us on Twitter @rastamouse_irie.
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of
television programming and interactive content with an emphasis on
children, family and youth markets. DHX Media Ltd. shares are listed on
the TSX, the Toronto Stock Exchange. DHX Media has offices in Toronto,
Halifax, Vancouver and Los Angeles and has a growing library of over
2,300 half-hours of mostly children's and youth-oriented properties
from own and third party producers. Live action series include That's So Weird and How to Be Indie alongside animated series such as Animal Mechanicals, Yo Gabba Gabba, Franny's Feet, Kid vs Kat, dirtgirlworld, and new preschool show Rastamouse.
This press release contains forward looking statements with respect to
the Company. Although the Company believes that the expectations
reflected in such forward looking statements are reasonable, such
statements involve risks and uncertainties and are based on information
currently available to the Company. Actual results may differ
materially from those expressed or implied by such forward looking
statements. Factors that could cause actual results or events to differ
materially from current expectations, among other things, include risks
related to market factors, customer contract interpretation,
application of accounting policies and principles, and production
related risks, and other factors discussed in materials filed with
applicable securities regulatory authorities from time to time
including matters discussed under "Risk Factors" in the Company's short
form prospectus dated April 9, 2010 and in the Company's Amended Annual
Information Form incorporated by reference therein. These
forward-looking statements are made as of the date hereof, and the
Company assumes no obligation to update or revise them to reflect new
events or circumstances.
SOURCE DHX MEDIA LTD.
For further information:
DHX Media Ltd.
David A. Regan - EVP, Corporate Development & IR +1 902-423-0260