DHX Media's 'Martha Speaks' Series Renewed and Analyst Call


HALIFAX, May 4 /CNW/ - DHX Media, a leading international producer and distributor of mainly children's television programming and interactive content, is pleased to announce the commissioning of the fourth season of the popular PBS KIDS animated preschool show Martha Speaks in cooperation with WGBH Boston.  With production underway this month, the first episodes will be delivered in December 2011 and are set to air on PBS KIDS in Winter 2012. This order for ten new half-hour episodes will take the total number of episodes produced to 80 half-hours.

Michael Donovan, Chairman and CEO of DHX Media, said: "Fans of Martha Speaks in the United States and around the world will be delighted to see these brand new episodes. We are pleased to again be in business with WGBH Boston, a leading PBS affiliate."

A co-production between WGBH Boston and DHX Media, Martha Speaks is an animated show aimed at 4-7 year olds. It is based on the best-selling books by Susan Meddaugh, which have sold nearly one million copies in the U.S. and been widely translated throughout the world. DHX Media represents worldwide television and home entertainment rights outside of the United States. Internationally, DHX Media has sold Martha Speaks to CBBC, Italy's preschool channel JimJam, France 5, Sun TV in India, Nick Junior in Australia, Discovery Kids Latin America, Canal+ Cyfrowy Sp. z o.o. and OP Art in Poland, Noga Communication's Logi Channel in Israel and Minimax in Central and Eastern Europe. Finland's YLE has also signed up for the series, along with a trio of Canadian broadcasters: TVO, Knowledge Network and SCN.

Analyst Conference Call
DHX Media will hold its Q3 2011 Analyst Call on Friday, May 13th at 10:30am EST, following the release of the Company's Q3 financial results. Media and others may access the call on a listen-in basis. Conference details are as follows:

To access the call, please dial (888) 231-8191 or (647) 427-7450 . Please allow 10 minutes to be connected to the conference call.

Replay: Instant replay will be available beginning  approximately one hour after the call by calling (800) 642-1687 toll free or (416) 849-0833, and passcode 65324319# (pound key), until midnight EST May 20, 2011.

About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange.  DHX Media has offices in Toronto, Halifax, Vancouver and Los Angeles and has a growing library of over 2,300 half-hours of mostly children's and youth-oriented properties from own and third party producers. Live action series include That's So Weird and How to Be Indie alongside animated series such as Animal Mechanicals, Franny's Feet, Kid vs Kat, dirtgirlworld, and new preschool show Rastamouse.

About WGBH Boston
WGBH Boston is America's preeminent public broadcasting producer, the source of one-third of PBS's prime-time lineup along with some of public television's best-known lifestyle shows, many public radio favorites, and a roster of children's programs that empower kids with innovative, entertaining, curriculum-based content.  Among the WGBH-produced children's titles: Arthur, Curious George, Postcards from Buster, Between the Lions, Design Squad, Martha Speaks and Fetch! with Ruff Ruffman.  WGBH is the number-one producer of websites on pbs.org, one of the most trafficked dot-org websites in the world, and a pioneer in educational multimedia and in technologies and services that make media accessible to the 36 million Americans who rely on captioning or video descriptions.  WGBH has been recognized with hundreds of honors: Emmys, Peabodys, DuPont-Columbia Awards … even two Oscars.  In 2002, WGBH received a special institutional Peabody Award for 50 years of excellence.  For more information, go to www.wgbh.org.

PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs.  More than 21 million children watch PBS KIDS on TV, and more than 21 million engage with PBS KIDS online each quarter. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom.

This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.


For further information:


DHX Media Ltd.
David A. Regan - EVP, Corporate Development & IR   +1 902-423-0260

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