DHX Media signs seven new Yo Gabba Gabba! consumer products licences

Adds to Roster of Over 40 Top Licensees Selected to Produce Yo Gabba Gabba! Merchandise

HALIFAX, Nov. 15, 2011 /CNW/ - DHX Media (TSX: DHX), a leading international family entertainment rights creation and management company, is pleased to announce that it has signed seven new licensing deals for the groundbreaking hit series Yo Gabba Gabba spanning apparel, toys, and trading cards.

New licensees include Freeze Clothing, who will develop Yo Gabba Gabba! signature t-shirts and hoodies which will be available at mass retailers in Spring, 2012.  Funko, the leading manufacturer of entertainment bobblehead products, vinyl action figures and plush toys, will develop a line of Yo Gabba Gabba! collectible toys, which will be available nationwide in April, 2012.  Nyko, manufacturer of innovative accessories for Wii, PlayStation 3, Xbox 360 and 3DS, will develop game accessories and an all-new DS docking station/alarm clock for Yo Gabba Gabba!, which will be available across all retail channels in late 2012.  Volcom, designer, marketer and distributor of clothing, footwear and accessories catering to the surfing, skateboarding and snowboarding markets, will develop a limited edition line of apparel that will be available in Fall 2012.  Planet Sox, a leading manufacturer and importer of private label, branded and character family socks, footwear and home accessories, will develop a line of Yo Gabba Gabba! socks in toddler, children and junior sizes which will be available in early 2012.  Trumpette, the baby boutique, will develop a line of Yo Gabba Gabba! socks that will be sold at specialty and in department stores in 2012.  Press Pass, Inc. will develop a line of Yo Gabba Gabba! trading cards that will be sold across all distribution channels in February, 2012.

Michael Polis, President, W!LDBRAIN Entertainment and EVP, Branded Entertainment & Consumer Products, DHX Media, said:  "As one of the most popular series on television and one of the most successful live stage shows in the family entertainment landscape, Yo Gabba Gabba! has a diverse fan base that keeps the demand high for new product in all age demographics.  As we head towards a new season of episodes on Nick Jr. and continue to enjoy the momentum of the live stage show, our carefully selected list of licensees ensure that fans of all ages will continue to enjoy new and innovative consumer product offerings for years to come."

These new licensees join a roster of top licensees, including Paramount/ Nickelodeon Home Video, Simon & Schuster, Ty Beanie Babies, who recently launched a line of Yo Gabba Gabba! collectibles in time for the 2011 holiday season and Vans, who, on the success of their debut line of kids and toddler Yo Gabba Gabba! shoes in November of 2010, launched a new Yo Gabba Gabba! x Vans shoe collection in 2011 for kids, toddlers and adults.

Yo Gabba Gabba! is a critically acclaimed live-action music series created by Christian Jacobs and Scott Schultz and produced by The Magic Store and W!LDBRAIN Entertainment.  Yo Gabba Gabba! apparel, CDs, DVDs, books and other merchandise are sold online and in mass and specialty retail stores nationwide.  The series recently wrapped production on its fourth season. Yo Gabba Gabba! airs weekdays on Nick Jr. in the U.S.  The series also airs in several major international territories, including Australia, Canada, France, Israel, Latin America, New Zealand, South Africa and the U.K.  Yo Gabba Gabba! is recommended as a trusted program for preschoolers by The Smart Television Alliance, a non-profit organization comprised of leading non-profit children's media organizations including Common Sense Media, Parents' Choice Foundation, Parents Television Council and Coalition for Quality children's Media: KIDS FIRST!. Visit www.yogabbagabba.com.  Follow us on Facebook and Twitter @yogabbagabba.

Notes to editors:  

About DHX Media:

DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three award-winning production facilities, worldwide distribution and a global consumer products business.  DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming.  DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London.  DHX Media is listed on the TSX (Toronto Stock Exchange).  www.dhxmedia.com

About W!LDBRAIN Entertainment:

Wildbrain Entertainment, a DHX Media Ltd. company, is an award-winning entertainment studio and one of the world's foremost producers of animation. The studio develops television, motion pictures, short-form programming, commercial content and consumer products. Their exceptional slate of programming includes the critically acclaimed television series Yo Gabba Gabba! (Nickelodeon) and live touring show, Yo Gabba Gabba! LIVE! There's A Party in My City; The Ricky Gervais Show (HBO); Higglytown Heroes (Disney); Bubble Guppies (Nick Jr.); The Hard Times of RJ Berger (MTV), Peanuts (Happiness is a Warm Blanket, Charlie Brown); Oki's Oasis (Disney) and Team Smithereen (Disney XD). The studio's global licensing group oversees a diverse licensing and retail merchandising portfolio on behalf of leading brands such as Yo Gabba Gabba! and hit UK series Rastamouse (CBeebies), among others. Wildbrain has received Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies such as The Coca-Cola Company, Honda, Kraft and Nike. Wildbrain Entertainment is based in Los Angeles, CA.


For further information:

DHX Media Ltd.
David A. Regan - EVP, Corporate Development & IR   +1 902-423-0260 

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