HALIFAX, Nov. 8, 2011 /CNW/ - DHX Media (TSX: DHX), a leading
international family entertainment rights creation and management
company, is pleased to announce that it has signed five additional
licensing deals in the UK where its hit animated preschool television
series Rastamouse debuted less than a year ago.
New licensees include Vogue which will be launching a range of household
products from tableware to drinkware, along with clocks and room decor.
Zap is on board to create a Rastamouse bedding range, and MVSports will develop a range of outdoor toys from
skateboards, scooters, skates and many more. Sommerbond will be the
partner for underwear and nightwear with plans for a soft launch in
Spring/Summer 2012, and a full roll out in Autumn/Winter 2012.
Finally, Their Nibs has signed on as the partner for children's
sleepwear, to be sold through Their Nibs store as well as Selfridges
and John Lewis.
The Vogue, Zap, MVSports and Sommerbond licenses comes with an upfront
minimum guarantee payment to DHX Media and all come with an on-going
royalty stream based on the success of retail sales. These new deals
further expand and complement DHX Media's existing roster of licensing
partners for Rastamouse which include: EMI (music), Universal (DVD),
Character Options (master toy), and MacMillan (publishing).
Also, DHX Media has appointed Stella Projects to be the Australian and
New Zealand licensing agent for Rastamouse. Stella will be appointing local licensees to complement EMI which has
music rights for the region, and ABC Commercial which will develop and
launch the Rastamouse DVD in Australia.
Angeles Blanco, London-based Director of Licensing at DHX Media said:
"We are delighted to have these new partners on board as we roll out
the UK licensing programme for Rastamouse and Da Easy Crew. The TV series has achieved consistently high ratings on CBeebies and
the iPlayer and has a strong social media presence. We're looking to
build momentum with the recent toy launch in the UK which is to be
followed by new products in 2012 and there will be further deals
announced in the coming weeks."
Rastamouse, the animated series based on the critically acclaimed books by
Genevieve Webster and Michael De Souza, launched on CBeebies in January
2011 and has since engaged a following of preschoolers and parents
alike. The series features Rastamouse, Scratchy and Zoomer of Da Easy
Crew, the mystery-solving, reggae-playing band who always make a bad
ting good and live by their motto "redemption, not retribution."
A Rastamouse Company Production for CBeebies, Rastamouse is produced by Greg Boardman and Eugenio Perez of Three Stones Media,
in association with Dinamo Productions, Little Roots and DHX Media,
which handles worldwide TV sales (excluding the UK) and worldwide
licensing and merchandising. The production is supported by the Wales
Creative IP Fund. Visit www.rastamouse.com. Follow us on Twitter @rastamouse_irie.
About DHX Media:
DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a
leading international family entertainment rights creation and
management company with three award-winning production facilities,
worldwide distribution and a global consumer products business. DHX
Media has produced over 40 original television series and maintains a
library of over 2,500 half-hours of animation and live-action
programming. DHX Media has offices in Toronto, Halifax, Vancouver, Los
Angeles and London. DHX Media is listed on the TSX (Toronto Stock
SOURCE DHX MEDIA LTD.
For further information:
DHX Media Ltd.
David A. Regan - EVP, Corporate Development & IR +1 902-423-0260