DHX Media announces five new UK Rastamouse licenses - Appoints Stella Projects as Australian licensing agent

HALIFAX, Nov. 8, 2011 /CNW/ - DHX Media (TSX: DHX), a leading international family entertainment rights creation and management company, is pleased to announce that it has signed five additional licensing deals in the UK where its hit animated preschool television series Rastamouse debuted less than a year ago.

New licensees include Vogue which will be launching a range of household products from tableware to drinkware, along with clocks and room decor. Zap is on board to create a Rastamouse bedding range, and MVSports will develop a range of outdoor toys from skateboards, scooters, skates and many more. Sommerbond will be the partner for underwear and nightwear with plans for a soft launch in Spring/Summer 2012, and a full roll out in Autumn/Winter 2012.  Finally, Their Nibs has signed on as the partner for children's sleepwear, to be sold through Their Nibs store as well as Selfridges and John Lewis.

The Vogue, Zap, MVSports and Sommerbond licenses comes with an upfront minimum guarantee payment to DHX Media and all come with an on-going royalty stream based on the success of retail sales. These new deals further expand and complement DHX Media's existing roster of licensing partners for Rastamouse which include: EMI (music), Universal (DVD), Character Options (master toy), and MacMillan (publishing).

Also, DHX Media has appointed Stella Projects to be the Australian and New Zealand licensing agent for Rastamouse. Stella will be appointing local licensees to complement EMI which has music rights for the region, and ABC Commercial which will develop and launch the Rastamouse DVD in Australia.

Angeles Blanco, London-based Director of Licensing at DHX Media said: "We are delighted to have these new partners on board as we roll out the UK licensing programme for Rastamouse and Da Easy Crew. The TV series has achieved consistently high ratings on CBeebies and the iPlayer and has a strong social media presence. We're looking to build momentum with the recent toy launch in the UK which is to be followed by new products in 2012 and there will be further deals announced in the coming weeks."

Rastamouse, the animated series based on the critically acclaimed books by Genevieve Webster and Michael De Souza, launched on CBeebies in January 2011 and has since engaged a following of preschoolers and parents alike.  The series features Rastamouse, Scratchy and Zoomer of Da Easy Crew, the mystery-solving, reggae-playing band who always make a bad ting good and live by their motto "redemption, not retribution."

A Rastamouse Company Production for CBeebies, Rastamouse is produced by Greg Boardman and Eugenio Perez of Three Stones Media, in association with Dinamo Productions, Little Roots and DHX Media, which handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising.  The production is supported by the Wales Creative IP Fund.  Visit www.rastamouse.com.  Follow us on Twitter @rastamouse_irie. 

About DHX Media:

DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three award-winning production facilities, worldwide distribution and a global consumer products business.  DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming.  DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London.  DHX Media is listed on the TSX (Toronto Stock Exchange).  www.dhxmedia.com


For further information:

DHX Media Ltd.
David A. Regan - EVP, Corporate Development & IR   +1 902-423-0260 

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