Desjardins Group welcomes the national strategy to improve financial literacy of Canadians

LÉVIS, QC, Feb. 9 /CNW Telbec/ - Desjardins Group, the leading cooperative financial group in Canada, recognizes the value and importance of financial literacy and is happy to see that a number of its recommendations have been included in the report published by the Task Force on Financial Literacy.

"We would like to congratulate Canada's Minister of Finance for this tremendous initiative as well as all the members of the Task Force for their concerted efforts and the quality of their report," stated Chair of the Board, President and CEO of Desjardins Group, Monique F. Leroux.   "Financial education is at the very heart of Desjardins Group's mission and this is why we actively participated in the development of the recommendations put forth by the Task Force. We are convinced that efforts to raise public awareness of the importance of responsible financial decision-making will contribute to our society's growth and sustainable prosperity."

Desjardins believes that it is essential for Canadians to be informed about financial literacy and is very pleased with the acceptance of its recommendation for an awareness campaign based on sound financial habits.

While recognizing that the responsibility of improving financial literacy in Canada is shared, Desjardins feels that by combining contributions from various public, cooperative, private and not-for-profit organizations, it will be possible for a greater number of citizens to enjoy financial literacy.

Desjardins actively works to increase the financial capacities of its members and clients as well as the general public. Examples of its contributions are the plain-language financial advice provided by its personnel, and, with a view to continuous improvement, Desjardins is constantly working to ensure the clarity of its documents.

Desjardins Group plans to lend its full cooperation to federal and provincial governments as this strategy is implemented.

Highlights of the memorandum of financial literacy issued by Desjardins are available at

About Desjardins Group

Awarded the coveted title "Bank of the Year 2010 - Canada" by the UK magazine The Banker, Desjardins Group is the leading cooperative financial group in Canada and the sixth largest in the world, with assets of over $175 billion. Drawing on the strength of its caisse network in Québec and Ontario, and its subsidiaries across Canada, it offers a full range of financial products and services to its 5.8 million members and clients. Desjardins specializes in Wealth Management and Life and Health Insurance, in Property and Casualty Insurance, in Personal Services, in Business and Institutional Services. As one of the largest employers in the country and one of Canada's 10 Most Admired Corporate CulturesTM of 2010, Desjardins is supported by the skills of its 42,200 employees and the commitment of nearly 6,000 elected officers. For more information, visit


For further information:

Information (for journalists only):
Francine BlackBurn
Media Relations Advisor
Desjardins Group
514-281-7000, ext. 7544 or 1-866-866-7000, ext. 7544

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