SAN FRANCISCO, CA, Jan. 20 /CNW/ - The nation's largest dermatology
organization is deliberately misleading the American public about
vitamin D according to the Vitamin D Council, a non-profit group
dedicated to ending vitamin D deficiency.
In a position statement released Wednesday, the American Academy of
Dermatology (AAD) falsely claimed that sun exposure is not necessary to
make sufficient levels of "the sunshine vitamin." Furthermore, the
Academy failed to acknowledge its own massive conflict of interest in
advising the public on this issue.
The American Academy of Dermatology receives millions of dollars in
funding directly and indirectly from pharmaceutical groups who have
successfully rebranded sunscreen as a daily-use product instead of a
product to be used just when sunburn is possible. The over-use of
sunscreen in daily cosmetics is widely recognized outside of
dermatology as one of the main reasons vitamin D levels have dropped
significantly in the United States in the past generation, according to
the federal government's own data.
"The AAD's new statement is more about protecting AAD and its
pharmaceutical partners from the potential liability of misleading the
public for an entire generation into over-using sunscreen, which has
caused vitamin D levels to drop," Vitamin D Council founder Dr. John Cannell said. "AAD's new vitamin D position is a
serious abrogation of trust between a doctor's academy and the public."
Dermatology should be embracing sunburn prevention, not total sun
avoidance, Cannell says, explaining that moderating the AAD's message
would cost the $6 billion cosmetic sunscreen market hundreds of
millions, if not billions, in sales.
A BBC news report Wednesday is the latest showing that sun avoidance and over-use of sunscreen are
causing vitamin D deficiency in children who have grown up over-using
the product which, according to the Vitamin D Council, is a likely
factor for epidemic-level increases in childhood asthma, autism and
The Vitamin D Council is a California-based independent non-profit organization founded by
John Cannell, MD, and other concerned citizens who are dedicated to
educating the public about the entirely preventable risks of vitamin D
deficiency. Its web site, www.VitaminDcouncil.org, is a leading source of information on vitamin D on the web.
EDITOR'S NOTE: Dr. John Cannell is available for media interviews and
can be reached at 805-712-0440.
SOURCE Vitamin D Council
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EDITOR'S NOTE: Dr. John Cannell is available for media interviews and can be reached at 805-712-0440.