Delegates will discover Montréal is even more irresistible with the new VIP Card

MONTREAL, Feb. 28 /CNW Telbec/ - To maintain Montréal's position as a business tourism leader, Tourisme Montréal has launched a new product, the VIP Card, designed specifically for this clientele. In the future, all convention delegates who reserve their accommodations directly with Tourisme Montréal will receive this special card, which gives them access to 50 or so exclusive promotional offers they can take advantage of during their stay in the city.

An exclusive added value offered only to delegates, the VIP Card features free perks and discounts of up to 30% off in restaurants, spas, museums, boutiques and other Montréal establishments, as well as reduced prices on an array of activities. To benefit from these offers, delegates simply have to show their VIP Card to participating partners. It's a simple and practical way for delegates to indulge and pamper themselves, have fun, go shopping and discover the city's many facets.

"The VIP Card is a new tool designed to keep Montréal a step ahead of competing host cities in the eyes of meeting planners and other professionals. When you consider that, on average, each business tourist spends $400 a day, the smallest bonus that makes this clientele notice us can only be good for the Montréal economy," says the Honourable Charles Lapointe, President and CEO of Tourisme Montréal. "Our goal in creating the VIP Card is to encourage participants at these events to book their accommodations early and help our hotel partners optimize their occupancy rates. The VIP Card is an excellent deal for both delegates and our partners, and will undoubtedly become the tool of choice in helping our city secure its leading position in this sector of activity," affirms Charles Lapointe.

Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the destination on leisure and business travel markets. It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market.


For further information:

Pierre Bellerose
Vice President
Public Relations, Product Research and Development
Tourisme Montréal
514 844-2404

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