Decode: Generation Y Women Don't Want Social Media Mixed up with Work New Report Shows.

BIRMINGHAM, Jan. 26 /CNW/ - Robert Barnard, CEO of Decode, presented findings from "Decoding Social Media at Work" at the HR Directors Business Summit in Birmingham, UK.  The report pulls insights from research conducted in the UK, USA and Canada with more than 4, 500 15-34 year olds and challenges some assumptions surrounding this generation's expectations of social media at the workplace.

Some of the key findings:

  • Youth are opening up to online recruitment using social media - a third (33%) are comfortable with the idea that a potential employer might find them using social media. Slightly more than a quarter of women (27%) are comfortable with this, compared to two in five (38%) men.
  • Overall, only three in ten respondents (31%) believe companies should allow employees to use social media at work. Men (36%) are far more likely to expect to have access to their personal social media accounts, compared to just a quarter of women (26%) who feel this way. 
  • Although youth feel they should have access to their personal social media sites at work, two in five (38%) respondents do not think employers should be able to look at their social media activity. Women (43%) are more likely to feel this way than men (33%). 

"Although social media is here to stay, how it will integrate into the workplace is far from concluded" says Barnard. "Generation Y (15- 34 year olds) are by far the most active social media users but they are unsure about how to use it as it relates to getting a job and using it on the job."

"DECODE is based in Toronto, ON and London, England.  We are a global strategic consultancy that merges the best elements of research and innovation to solve our clients' biggest challenges related to young people."

For more information about this report visit Decode's website.

Details on the study:

Conducted August/September 2010

Total sample size across three countries (UK, USA, Canada): 4612 15-34 year old social media users

Method: web based survey using panel respondents


For further information:

Eric Meerkamper
416-599-5400 (ext.  30)

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