BIRMINGHAM, Jan. 26 /CNW/ - Robert Barnard, CEO of Decode, presented
findings from "Decoding Social Media at Work" at the HR Directors
Business Summit in Birmingham, UK. The report pulls insights from
research conducted in the UK, USA and Canada with more than 4, 500
15-34 year olds and challenges some assumptions surrounding this
generation's expectations of social media at the workplace.
Some of the key findings:
Youth are opening up to online recruitment using social media - a third
(33%) are comfortable with the idea that a potential employer might
find them using social media. Slightly more than a quarter of women
(27%) are comfortable with this, compared to two in five (38%) men.
Overall, only three in ten respondents (31%) believe companies should
allow employees to use social media at work. Men (36%) are far more
likely to expect to have access to their personal social media
accounts, compared to just a quarter of women (26%) who feel this way.
Although youth feel they should have access to their personal social
media sites at work, two in five (38%) respondents do not think
employers should be able to look at their social media activity. Women
(43%) are more likely to feel this way than men (33%).
"Although social media is here to stay, how it will integrate into the
workplace is far from concluded" says Barnard. "Generation Y (15- 34
year olds) are by far the most active social media users but they are
unsure about how to use it as it relates to getting a job and using it
on the job."
"DECODE is based in Toronto, ON and London, England. We are a global
strategic consultancy that merges the best elements of research and
innovation to solve our clients' biggest challenges related to young
For more information about this report visit Decode's website.
Details on the study:
Conducted August/September 2010
Total sample size across three countries (UK, USA, Canada): 4612 15-34
year old social media users
Method: web based survey using panel respondents
For further information:
416-599-5400 (ext. 30)