Dealuxe goes to the Front Of The Line with new online partnerships

TORONTO, Sept. 14, 2011 /CNW/ - Canadian-based online shopping destination Dealuxe and American Express Canada are offering fashionable Front Of The Line customers exclusive access to the site's latest designer collections.  Through this promotion, American Express Cardmembers can pre-order from the Dealuxe fall designer capsule collection before the general public beginning Tuesday, September 13 at 12 p.m.

"American Express is one of the first companies to provide advance access and amazing deals to their online customer base" says Joanna Track, founder and CEO, Dealuxe.  "We are excited to work with such a strong brand who shares a like-minded audience with that of Dealuxe.  These Cardmembers are savvy shoppers who are in the know, and, like American Express, we strive to provide unique opportunities and rewards to our customers."

This fall, Front Of The Line subscribers will have exclusive access to a hand selected capsule collection of designer fashions and accessories from brands such as Foley & Corinna, Splendid, Frye, Line and many more.

Cardmembers will also enjoy the benefits of free expedited shipping and a free gift with purchase with this special pre-order offer between September 13 and September 27, 2011. The fall designer capsule collection becomes available to the general public on Wednesday, September 28.

Dealuxe continues to forge ahead in the online space establishing more unique partnerships and integration opportunities.  For the ever popular Vogue's Fashion Night Out, Dealuxe was one of Canada's largest e-tailers to participate. Through a partnership with the website Polyvore - a site dedicated to looks created by a global community of independent trendsetters and stylists - Dealuxe products were featured in hundreds of FNO Style Setter sets, bringing many new visitors to the site.

"With exciting projects like Fashion's Night Out and Front Of The Line along with ongoing Facebook promotions, we continue to build our presence online - that's where our customers are." says Joanna Track, founder and CEO, Dealuxe.

To view Dealuxe on visit:

About Dealuxe
Launched in May 2011, Dealuxe is a Canadian-based online shopping destination offering the best in contemporary fashion and lifestyle brands, style inspiration, expert tips, insider deals and exclusive offers. The site features current, in-season fashions from contemporary designers including Smythe, Frye, JBrand, Pink Tartan, House of Harlow, Gee Beauty and more and offers weekly Luxe Deals to their online customer base.  For more details and deals, visit

About Front of the Line by American Express
American Express Cardmembers can go to the Front Of The Line for tickets to some of the most popular events across Canada. With this membership, card members receive exclusive advance access to events across Canada to purchase tickets before they are open to the general public.  Many card members have already taken advantage of this exclusive service to purchase great seats to sold out shows such as Fleetwood Mac, Rod Stewart, Beyoncé, Depeche Mode, Jerry Seinfeld, Disney's The Lion King, Mamma Mia!, and Stratford Shakespeare Festival.

About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like the American Express(r) Gold Rewards Card, and the American Express(r) AeroplanPlus(r) Gold Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques divisions in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more information, visit

SOURCE Dealuxe

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