BOUCHERVILLE, QC, June 20, 2011 /CNW Telbec/ - Danone Inc. in Canada
today announced the establishment of its first-ever volunteer program
that will allow its employees to combine field-based and business-based
volunteerism with local organizations. Danone is dedicated to
developing a process that orients and guides employees in all aspects
of volunteerism, a clear policy that brings together the energy of each
employee while ensuring that the entire process is supported by all
levels of the company.
"The program we are launching today reflects our vision of being a
responsible company, a vision that dictates we must be a company that
is implicated in the development of its community and contribute to
improving its quality of life," declared Louis Frenette, President and
CEO of Danone Canada.
Danone has decided to pair its employees who wish to perform field-based
volunteerism with the Club des petits déjeuners du Québec, a cause that
has been dear to the company's heart for many years. Those employees
wishing to be involved with business-based volunteerism will be matched
with Business Volunteers, an organization that facilitates the matching
of employee volunteers with not-for profit organizations.
"This is an outstanding initiative from Danone that will only serve to
enrich and strengthen our longstanding relationship, even more when you
consider that voluntary work is the basis of our organization with 3500
volunteers needed each day," added Daniel Germain, President and
Founder of the Club des petits déjeuners du Québec.
The program is mutually beneficial for Danone and the local
organizations it will be helping. It will allow Danone to become closer
to its community through its employees while they develop managerial
skills they can transfer to the company. The organizations will be
benefitting from the expertise and know-how of Danone employees.
"We are extremely happy that a leading company such as Danone has joined
our organization for this project," declared Ugo Dionne, Founder of
Business Volunteers. He added, "There is no question that Danone
employees will acquire new skills and develop expertise that will be
beneficial to their work."
Both traditional volunteerism and a more business or business-based
approach are strongly encouraged by Danone. A concrete example of the
program is a project by Danone Project Engineer Marc Barrette who, in
September, will be cycling for 24 hours without putting his feet on the
ground to raise funds for the Club des petits déjeuners du Québec.
About the Club des petits déjeuners du Québec
Since the founding of the Club des petits déjeuners du Québec in 1994,
Daniel Germain has made a point of not labeling children with the term
"poor." That is why the Club has always targeted disadvantaged
neighbourhoods, as opposed to specific children. Their objective is to
give all children an equal chance to succeed in school and this starts
with not stigmatizing them. The prevailing atmosphere of the Club is
to allow children to enjoy themselves while sharing a healthy breakfast
with their friends. Eating in a friendly atmosphere at school has been
shown to reduce absences and visits to the school nurse, limit
tardiness, and calm aggression. Last year, thanks to donations received
from across the province and to various partnerships, 3500 volunteers
served more that 2.5 million meals to 18,000 students throughout 297
About Business Volunteers
Founded in 2006 by Ugo Dionne, President of Synesis & Versalys Training,
and Marie-Pierre Dufort, President of Synetik, Business Volunteers'
mission is to create a link between business people and community and
cultural organizations in order to allow business people to offer their
services in their field of expertise and to thus contribute to the rise
and effectiveness of community and cultural organizations everywhere in
Quebec. Business Volunteers is financially supported by many
organizations, including Centraide of Greater Montreal. To this day,
more than 2000 volunteers registered, 650 organizations have used their
services and 840 pairing completed.
About Danone Inc. in Canada
Danone Inc. in Canada is a member of the Danone Group, a world agrifood
leader. As a manufacturer and distributor of quality products that
combine good taste and healthy ingredients, Danone is currently the
largest Canadian producer of yogurt and other fresh dairy products.
Danone believes that its actions should be aimed directly at improving
the lives of Canadians both today and tomorrow. For more information,
please visit www.danone.ca .
SOURCE Danone Canada
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