TORONTO, May 30, 2011 /CNW/ - On the eve of DANIER's 40th anniversary,
the iconic Canadian retailer demonstrates their focus on the role
between art and fashion as they continue their brand evolution and
bring excitement to the customer and the marketplace. Recently, the
brand unveiled three exciting designer collaborations with Canada's top
talent; an initiative that further celebrates DANIER's commitment to
cutting edge design, support of Canadian talent and providing its
customer with accessible fashion.
F/W 2011-2012 saw DANIER share their LOVE of LEATHER and invite the
three great talents, George Antonopoulos, Greta Constantine and Mark
Fast, to interpret the DANIER brand from their own unique perspectives.
The resulting three capsule collections, Object by George Antonopoulos
for DANIER, Mark Fast for DANIER and Greta Constantine SKIN for DANIER,
further supports the brand's efforts to showcase cutting edge and
inspiring designs each season.
Of his debut fashion line, designer George Antonopoulos says; "My
philosophy behind OBJECT was creating modern classics in leather that
are effortlessly integrated into anyone's wardrobe. Attainable and
affordable, the designs are investment pieces translated in leather to
create a new language of dressing." The collection is comprised of chic
separates, aimed to update the modern women's wardrobe.
When approaching their six-garment collection, the creative forces
behind Greta Constantine, Kirk Pickersgill and Stephen Wong, had a
clear vision of what they wanted to achieve. "We wanted to develop
pieces that exuded the ease and understated elegance of our Greta
Constantine line," explains Kirk Pickersgill. Stephen Wong adds,
"Creating pieces for a broader demographic allowed us to consider what
'affordable luxury' truly entailed".
DANIER chose to solicit top photography forces to capture each of the
designer collaboration's unique perspectives and design art form for
their individual campaign images. Noted photographer, Gabor Jurina,
captured the dynamic movement and shape of the Greta Constantine SKIN
for DANIER collection; artistic photographer, Moo, revealed the
sophisticated aesthetic of the Object by George Antonopoulos for DANIER
in his images; while Adam Levett who shot Mark Fast for Danier,
delivered haunting visuals that captured the mood of the collection.
"It was a wonderful experience collaborating with Danier on my aw11
collection and seven piece capsule. I want to thank everyone at Danier
who made our design collaboration such a success," Adds international
design sensation, Mark Fast, of his collaboration with DANIER.
"Each season, DANIER's goal is to provide our customers with
contemporary leather fashions at accessible pricing. Our collection for
F/W embodies the DANIER brand; sophisticated and wearable. We are also
thrilled to be showcasing capsule collections from George Antonopoulos,
Greta Constantine and Mark Fast, bringing Canada's top designer's
visions to our consumer." Jennifer Steckel Elliott, VP Marketing,
Fall/Winter 2011- 2012, invites the DANIER customer to go BACKSTAGE with designs that celebrate the daring and provocative. The 2012 season
will showcase pieces created for the LOVE of LEATHER; incorporating
elements of the backstage rock and roll lifestyle, seductive boudoir,
and darkly adventurous forests. Both men's and women's collections will
see a continued commitment from the DANIER brand in creating garments
that will reinvent your wardrobe each season. Intriguing details from
zippers, studs and chains, to lace and ruffles, to shearling trims
create must have pieces, for looks that are set to impress. Rich shades
of neutrals and jewel tones help to complete the season's glamorous
Accessories play a central role offering a wide array of options for
updating your look. Structured bags add a ladylike element to daily
dressing, while buckles and straps give an equestrian twist on modern
day sophistication. Fur, lace and prints will be a focus for Fall;
scarves and hats have become luxurious staple pieces while plaids and
stripes add interest to this season's key looks.
Once again, the brand chose to partner with the internationally renowned
Canadian fashion photographer, Raphael Mazzucco in capturing their
Fall/Winter campaign images. Shot on location in New York City, the
resulting imagery exemplifies the brand's new direction and commitment
to fusing the fashion and art worlds. Additionally, a creative
collaboration with photography ingénue, Caitlin Cronenberg, saw a
powerful collection of images created that further supports DANIER's
commitment to their relationship with Canadian artistic talents.
In addition to the Designers for DANIER initiative and their
photographer partnerships, the brand will see the winning looks from
their annual DANIER Design Challenge with Ryerson University sold at
select retail locations this fall. The 2nd annual competition showcased the next generation of Canadian design
talent, resulting in the top two garments by runner up Jessica Tep and
winner Andrea Dineen to be available in store Fall 2011.
Since 1972, premier leather manufacturer and retailer, DANIER Leather
Inc, has been providing its customers with the finest quality and
workmanship at a price that affords exceptional value. For over a
quarter century this iconic Canadian brand has grown to over 90 stores
across Canada and into a household name. DANIER Leather Inc. goes
beyond their design, manufacturing and retailing expertise with a
continued commitment to supporting community and charitable
organizations such as Plan Canada.
For images of the collection please click here
SOURCE Danier Leather Inc.
For further information:
Brill Communications at 416-533-6425