CTV Delivers Most-Watched 2011 Federal Election Night Coverage

- CTV's 2011 Federal Election Results special reaches 9.8 million viewers on CTV -
- CTV.ca garners almost one million unique visitors online -
- CP24 delivers more unique viewers than Global and Citytv in Toronto -

TORONTO, May 3 /CNW/ - Last night, Canadians elected CTV News their #1 choice for 2011 Federal Election results. A combined average of 2.16 million viewers tuned in to CTV's election results special ELECTION 2011 on CTV and CTV News Channel from 9 p.m. - 1 a.m., 8% more viewers than CBC and CBC News Network (2 million), and 224% more than Global (668,000). CTV's audience increased by 67% compared to its 2008 Federal Election special.

CTV's audience peaked at nearly three million viewers at 10:09 p.m., just after polls closed in British Columbia. CTV's ELECTION 2011 also drew more than 9.8 million unique viewers overall compared to 8.7 million on CBC. In addition to winning the entire night, CTV was the most-watched network hour-to-hour as well in total viewers:

Time CTV CBC Global
9-10 p.m. 1.56 million 1.34 million 630,000
10-11 p.m. 2.64 million 2.01 million 811,000
11 p.m. - midnight 2.35 million 1.98 million 692,000
Midnight - 1 a.m. 1.39 million 1.14 million 539,000

In the Greater Toronto Area, more viewers tuned in to coverage on CP24 throughout the night than on Global or Citytv, with CP24 generating 1.1 million unique viewers compared to 1.06 million on Global and 731,000 on Citytv. On average, 78,000 viewers watched CP24's YOUR VOTE 2011 from 8 p.m. - 1:30 a.m., nearly four times its average audience in that time period.

To view the complete release, please click here: http://bit.ly/j3RNMl


For further information:

Emily Young Lee, Bell Media, 416.384.3004 or emily.younglee@bellmedia.ca

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CTV Inc.

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Federal Election 2011

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