We Care launches campaign to educate Canadian families
TORONTO, April 14 /CNW/ - Every year, the number of elderly Canadians
who require care grows significantly, and they often turn to family
members who stretch themselves too thin emotionally and financially to
assist without ever knowing there's an alternative.
To help educate families about the home health care choices available to
them, We Care Home Health Services is re-emphasizing its core values
through a rebranding campaign targeted at these Canadians. The campaign
— led by a dedicated We Care team that includes the addition of several
new marketing personnel — incorporates a new logo complemented by a
national television, magazine and direct mail advertising program.
"There are many Canadian family members out there who don't realize that
in-home care is available to them and to their loved ones," says Jamie
Sutherland, Director of Marketing, We Care Home Health Services. "This
isn't just subsistence care; it's compassionate, professional and
comprehensive care that enhances quality of life and helps people find
meaning in their every day. The campaign is meant to reach them with
The new logo, which features a heart shaped stethoscope swirling around
the word "we," was introduced in October 2010 to highlight the
compassion and personalization of home care the company offers. One of
the ads in the television campaign, which will run nationally for six
weeks, depicts an elderly woman looking sadly at her Boomer-aged
daughter as she vacuums on her mother's behalf; it then moves on to
illustrate the many services and benefits We Care offers before closing
with a scene showing a large family happily mingling.
The campaign comes as a response to the growing ranks of elderly
Canadians with chronic illnesses who find themselves needing in-home
medical assistance — a demographic that will only continue to grow as
younger Baby Boomers enter their retirement years.
About We Care
We Care Home Health Services, a leading national provider of in-home
care and support services with over 50 locations across Canada,
provides professional and compassionate care that allows seniors and
others to live independently in the comfort of their own homes. We
Care employs over 3,000 homecare staff and provides care in over 800
communities across Canada, and has received accreditation through
Accreditation Canada within all the regions in which it operates in.
For more information, visit www.wecare.ca.
SOURCE We Care Home Health Services
For further information:
APEX Public Relations
(416) 924-4442 ext. 256