Communitech Event Attracts Author Daniel Pink for Insight on Workplace Motivation

WATERLOO REGION, ON, Feb. 9 /CNW/ - Daniel Pink, formerly chief speechwriter for U.S. Vice-president Al Gore and currently author of four provocative books about changing the work world, will be the keynote speaker at Communitech's Titan Learning Series workshop Wednesday, Feb. 16. Along with writing a monthly business column for the UK's Sunday Telegraph, Pink's articles on business and technology appear in publications such as The New York Times, Harvard Business Review, and Wired where Pink is contributing editor.

"We're delighted to have someone with Daniel's global experience and business acumen coming to Waterloo Region to share his latest thinking and discuss why traditional motivational methods are not optimized for today's enterprise," said Iain Klugman, president and CEO of Communitech. "Daniel has shared his analysis of business trends on networks like CNN, CNBC, ABC, National Public Radio (NPR) and more, and now Waterloo Region can experience that insight."

Pink's latest New York Times bestseller titled "DRIVE: The Surprising Truth About What Motivates Us" applies behavioural science to overturn conventional wisdom about human motivation. With examples from leading-edge companies and experiments conducted around the world, Pink's keynote will outline ingredients of intrinsically-motivated performers and how organizations can create the kind of environment that fosters best results.

"His philosophy is that 'carrot and stick' motivators have been oversold and high performance relates more to the desire for individuals to direct their own lives, and learn and create new things that enable them to do better themselves," said Klugman. "I'm confident that the high-tech companies in Waterloo Region will come away from this presentation with new ideas to help get the best out of their organizations."

Pink will be speaking at the Waterloo Inn Conference Hotel in Waterloo on Wednesday, Feb. 16. Registration and breakfast begins at 8 a.m. followed by the keynote at 9 a.m. Details can be found at:

Communitech's Titan Learning Series workshops, sponsored by Communitech's Titans of Technology partners, tackle topics that contribute to maximum business performance.

About Communitech

Communitech is the regional hub for the commercialization of innovation in Waterloo Region, creating economic prosperity by removing barriers to the creation and growth of tech companies.

SOURCE Communitech Ltd.

For further information:

Media Contact

Shelley Grandy, Sr. PR Advisor, Communitech, 905-866-2656 or

Profil de l'entreprise

Communitech Ltd.

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