MONTREAL, Feb. 15 /CNW Telbec/ - The best of the next generation of
marketing gurus now learning their skills in cegeps and community
colleges demonstrated their talents this weekend at the annual Vanier
College BDC Case Challenge. Only in its sixth year of operation, the
Vanier College BDC Case Challenge competition has grown from three
Montreal-based English colleges to 27 teams from Newfoundland to
British Columbia, including a number of French cegeps.
After two days of fierce competition the first place Vanier BDC Award
went to the team from Collège Lionel-Groulx in Ste-Thérèse who made
winning presentations in both languages. Team members Stéphanie
Turcotte, Gabriel Tanguay and Jesse Bérubé with their coaches François
Longpré and Myriam Forget worked many hours for this competition and
shouts of joy from them and their supporters greeted this justly
deserved result. St Lawrence College, Kingston, placed second and a
jubilant team from Collège de Valleyfield came in third in their first
appearance at the competition.
ScotiaBank finalist award winners are Cégep régional de Lanaudière à
Joliette, Sheridan College, Seneca College, George Brown College, Cégep
André-Laurendeau, Algonquin College, Collège Lionel-Groulx, St Lawrence
College, Kingston, and Collège de Valleyfield.
The Vanier College BDC Case Challenge is unique. It is the only
national bilingual college level business competition for cegeps and
community college marketing students in Canada. This event is the high
point of their studies for these marketing students and their
teacher-coaches, with very high standards of performance expected and
delivered by all participants. With only three hours available to
analyze a never-before-seen business problem, teams must draw on all
their knowledge, imagination and skills to deliver a winning marketing
strategy before a panel of invited experts from business, industry and
Gilbert Héroux, Director General of Vanier College, stated that "this
event demonstrates, like nothing else can, the vitality of our
institutions and the tremendous opportunities available to French and
English college students from across Canada, to learn from one another
through a friendly, high calibre competition that showcases their
skills and the excellence of our academic programs."
"This year's Case Challenge coincides with Vanier's 40th anniversary and appropriately it's been the best competition ever,"
says chief organizer, David Moscovitz, Coordinator of the Vanier
Business Administration Program. "There is now a waiting list of
colleges hoping for an invitation to compete."
The principal sponsor of this competition is BDC, Canada's business
development bank. From more than 100 business centres across the
country, BDC promotes entrepreneurship by providing highly tailored
financing, venture capital and consulting services to entrepreneurs.
SOURCE Vanier College
For further information:
Marguerite Corriveau, Vanier Communications
514-744-7500 ext. 7596, firstname.lastname@example.org