125 rain barrels donated to the Toronto and Region Conservation
Authority (TRCA) to help promote local watershed protection
TORONTO, Sept. 23, 2011 /CNW/ - More than 80 employees from Coca-Cola
Canada's Head Office will join community members today in cleaning up a
section of the Don River in Ernest Thompson Seton Park in support of
the Great Canadian Shoreline Cleanup. As part of the cleanup
activities, Coca-Cola is donating 125 rain barrels to the Toronto and
Region Conservation Authority in a new community partnership.
"Coast-to-coast, nearly 1,000 employees from 30 Coca-Cola Canada
facilities will join community efforts to clean up Canada's
shorelines," said Nicola Kettlitz, President, Coca-Cola Ltd. "We're
engaged in initiatives like the Great Canadian Shoreline Cleanup to
encourage employees and other community members to get involved. We can
all do more working with others than we can on our own."
In addition to the Toronto donation, rain barrels are also being donated
to four more local community groups across Canada in cleanup locations
including Halifax, NS; Montreal, QC; Calgary, AB; and Richmond, BC. The
rain barrels will be converted from the concentrate barrels Coca-Cola
uses in the manufacturing of its beverages. Coca-Cola Canada's
nation-wide Rain Barrel Drop continues the celebration of Coca-Cola
Canada's 125th anniversary and its commitment to make a positive
difference in communities.
"The Great Canadian Shoreline Cleanup is a national conservation
initiative that aims to engage local citizens in keeping our shorelines
healthy and clean," said Jill Dwyer, Manager, Great Canadian Shoreline
Cleanup, Vancouver Aquarium. "We are thrilled that Coca-Cola Canada
employees are actively organizing and participating in shoreline
cleanups all across Canada, demonstrating their commitment to their
"It is so amazing to see the Coca-Cola Canada team out in force today.
The Great Canadian Shoreline Cleanup is a perfect example of how local
action drives global change," said Christina Topp, Vice President,
Marketing and Communications, WWF-Canada about the event. "We are proud
and delighted that Coca-Cola Canada is partnering with us in this
important national initiative that involves thousands of Canadians in
affecting positive change."
"Our partnership with Coca-Cola Canada is an important initiative in
helping to protect our watersheds," said Chris Rickett, Senior Project
Manager, Toronto and Region Conservation Authority. "When you purchase
a rain barrel, you help reduce polluted run-off, conserve water and
save money on water bills. Through Coca-Cola Canada's donation of
barrels, we can offer the community an opportunity to purchase rain
barrels which will in turn help reduce the Greater Toronto Area's water
"Coca-Cola Canada's rain barrel donation will help Toronto residents
make a personal contribution to the sustainable future of our city,"
said Toronto City Councillor John Parker who joined in the cleanup
effort. "We applaud Coca-Cola Canada's efforts to give back to the
communities in which it operates while also reducing waste."
Money raised through the sale of rain barrels to community groups will
be re-invested into restoration and education activities in those
communities. TRCA will unveil full program details to the general
public in the near future.
"Water is the primary ingredient in our beverages and we recognize our
responsibility to protect this resource and support local communities,"
said Mr. Kettlitz. "Converting our concentrate barrels into rainwater
harvesting containers is an important step in our ongoing efforts
towards water conservation."
Coca-Cola Canada invites all Canadians to join its employees and other
members of their community across the nation to help preserve Canada's
waterways and keep our shorelines beautiful and litter-free.
Individuals or community groups can get more information and get
involved in the Great Canadian Shoreline Cleanup by visiting http://shorelinecleanup.ca
The Great Canadian Shoreline Cleanup is a grassroots conservation
program that aims to promote understanding and education about
shoreline conservation issues by engaging Canadians to rehabilitate
shoreline areas through cleanups. This is a conservation initiative of
WWF and the Vancouver Aquarium. Last year, 47,000 people participated
in the event across the country.
About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people
in more than 50 facilities, including seven production facilities,
across Canada. We offer a wide variety of non-alcoholic brands; these
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks, coffees and ready-to-drink
teas. We're proud to offer some of the most popular brands
in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola
Refreshments Canada and Coca-Cola Ltd.
Image with caption: "Nearly 100 Coca-Cola Canada employees helped clean up a section of the Don River in Toronto in support of the Great Canadian Shoreline Cleanup. The company donated 125 concentrate barrels to the Toronto and Region Conservation Authority to be converted into rain barrels. (CNW Group/Coca-Cola Canada)". Image available at: http://photos.newswire.ca/images/download/20110923_C5983_PHOTO_EN_3752.jpg
SOURCE Coca-Cola Canada
For further information:
Director, Public Affairs & Communications
T: (416) 969-2667
Teresa Pagnutti (on-site contact)
T:( 416) 969-2721; C: (416) 230-0172